Champion System Named the Official Apparel of the Ultra Race of Champions


August 5th, 2015 (Auburn, CA) – The Ultra Race of Champions (UROC) has announced today its partnership with Champion System, a worldwide leader in custom technical apparel. Champion System will function as the 2015 and 2016 Official Apparel of the Ultra Race of Champions, which will take place in Auburn, California on September 26th. 

The mission of the race, which includes the UROC 100k, Über Rock 50k and Cruxy Half Marathon, is to create the Super Bowl for ultra distance trail running. The event attracts many of the best long distance runners in the World while remaining open to everyone and offers a $21,000 cash purse.

"Champion System produces very high quality apparel specifically designed for athletes", says James Russell Gill III, Race Director of the Ultra Race of Champions and CEO of Bad to the Bone Endurance Sports. "Champion System supplies the apparel to the Hoka One One Team. As a Hoka One One athlete, I am familiar with the product and have used it extensively during my training and racing. I know the UROC runners will fall in love with the product and it will become one of their favorites. I am proud to have Champion System associated with the event and I look forward to showcase it to all the participants."

“It's truly an honor to be involved with this amazing and innovative event in the running community”, says Scott Kaylin co-founder of Champion System. “Running apparel has become a major part of Champion System's growth and having the opportunity to work with Gill, his team and all the participants is invaluable to our brand.”

Participants in all three distances will receive a custom Champion System shirt. Champion System jackets will also be handed out to winners. Registration for the Ultra Race of Champions and its sister events is currently open at Sponsor and media inquiries can be directed to Dr. Francesca Conte at 

About Champion System

Champion System, a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities. Strong customer relationships and close collaboration with the world's top athletes has been the key to Champion System's success. Its’ distinctive and stylish garments are worn by Olympians, National and World Champions and recreational athletes of all levels. Champion System's goal is to allow the customer to be their own brand and be known for its commitment to pioneering innovative, race-proven garments that can be customized with virtually any design. It has revolutionized sublimation printing, redefined garment construction and simplified the custom ordering process. With offices in 22 countries Champion System continues to set the standard in the custom apparel industry.

About the Ultra Race of Champions

The mission of the Ultra Race of Champions is to create the Championship for the sport of ultra distance running. Elite runners are invited based on the recommendation of the Ultra Race of Champions Elite Advisory Council and their performances at key events in the sport all over the world. The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Michael Wardian, Devon Yanko, Ian Sharman and Anna Frost. The Best of the Best, One Course, One Day. For more information, visit or find it on social media on Facebook at “Ultra Race of Champions” or on Twitter #UROCUltraRace, #BeAChampion.

About Bad to the Bone Endurance Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 13 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.

About Auburn, California

The City of Auburn is considered one of the best places to live in Northern California and the "Endurance Capital of the World". It's bordered by the beautiful American River Canyon and nestled in the western foothills of the Sierra Nevada Mountains. Located at the crossroads of I-80 and historic Highway 49, Auburn is the county seat of Placer County. The City encompasses approximately 7.5 square miles and has a population of 12,800. Situated at elevations between 1,000 and 1,400 feet, the surroundings offer an awesome seasonal change. Thanks to its spectacular network of trails by and near the American River, Auburn is home to many endurance events every year.