FOR IMMEDIATE RELEASE
TravelChair Partners with Red Pine Outdoor Equipment for Canadian Distribution
Camp furniture-crafter expands reach while setting pre-season sales records
GIG HARBOR, Wash. - Oct. 30, 2013 - What started with a beer during the company’s 30-year anniversary party at Outdoor Retailer a few months ago has become an agreement to distribute TravelChair’s camp furniture across Canada through one of the country’s largest distributors.
Red Pine Outdoor Equipment distributes to more than 500 retailers across Canada and will bring a selection of TravelChair’s bestselling SKUs and two new patent-pending models, the Joey Chair and SleepRite Cot, into their product offerings. The first product shipments will be available through Red Pine in late 2013.
TravelChair Vice President of Sales and Marketing, Daniel Roso, was wrapping up the OR celebration when Bob Bowins of Red Pine pulled up a seat next to him and grabbed a can of the un-confiscated, NW finest, Olympia Beer, and started talking shop.
“The show had been closed for half an hour when Bob and one of his retailers stopped by and sat in our new Joey Chair that we just launched that week at OR,” Roso said. “We shared our business values and in the weeks since, they’ve been great to work with. We’re looking forward to a long relationship.”
The addition of a high-powered Canadian distributor adds momentum to TravelChair’s record-breaking pre-season sales thus far. The introduction of two new products at Outdoor Retailer - the lightweight Joey Chair and SleepRite Cot - have fueled sales growth that is more than double the previous year’s.
“There’s obvious enthusiasm for the quality, features and price points of the new products,” Roso said. “Retailers see that we’re providing a great value and a great product for their customers.”
There’s optimism that the company’s innovative products and reputation for quality earned over 30 years in business will resonate with Canadian retailers as well.
“Our retailers appreciate lightweight, durable products that are of interest to their adventurous, outdoor loving clientele,” Bowins said. “TravelChair products fit into this niche perfectly.”
Red Pine Outdoor Equipment will begin stocking TravelChair products online immediately. For more information about Red Pine, visit www.redpineoutdoor.com. To learn more about carrying TravelChair, contact Roso at Daniel@travelchair.com or 253-851-7519, or visit www.travelchair.com.
Since pioneering the lightweight camp chair 30 years ago, TravelChair has been committed to building “the best chair you’ve ever owned.” The family owned company focuses on quality design, materials and attention to detail to build strong, stable and durable camp furniture. To learn more about TravelChair and to purchase from the full line of products and accessories, visit www.travelchair.com.