Sunday Afternoons adds New Zealand Distributor, Tight Lines Ltd


Talent, OR (February 17, 2015) —Technical and lifestyle headwear brand Sunday Afternoons today announced that Tight Lines Ltd. will be its exclusive distributor for New Zealand. This partnership follows last week’s naming of Sea to Summit as the company’s new Australian distributor. Tight Lines is a distributor to the outdoor, hunting, sporting goods and lifestyle markets in New Zealand.

“Tight Lines has a wonderful reputation in the outdoor industry in New Zealand,” said Angeline Lacy, Sunday Afternoons’ President. “International expansion is a priority for our long-term growth, and we feel Tight Lines has the relationships and know-how to successfully expand our brand in New Zealand.”

“We are very excited to represent Sunday Afternoons here in New Zealand as it’s a great brand that complements our existing product lines perfectly. Sun protection is a big issue here, and we feel strongly that Sunday Afternoons offers Kiwis features and benefits that few other brands currently do in our market,” said Nikki Goodall, General Manager of Tight Lines. “Additionally, as a family-run company with emphasis on quality products and service, Sunday Afternoons echoes our own company philosophy.”

Tight Lines operates out of Napier, New Zealand and services retailers nationwide.

About Sunday Afternoons, Inc. 

Based in Southern Oregon, Sunday Afternoons is a family-owned design and product development house that manufactures hats and apparel. It was one of the first companies to manufacture UPF-rated sun blocking products in the nation. Known for its innovative products, the company expands the boundaries in headwear technology, design and application.

Founders Angeline and Robbin Lacy came up with their first product idea, the Adventure Blanket, in 1990, followed by the Adventure Hat in 1996 – all while doing what they love: being outdoors with their family on Sunday afternoons. Sunday Afternoons’ business model includes healthy living, supporting an ecological environment, assisting in third world improvements, and upholding a positive (and dog-friendly) work environment.



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