Sunday Afternoons Partners with Australian Distributor Sea to Summit


Technical and lifestyle headwear brand Sunday Afternoons has announced a new partnership with Sea to Summit, Australia’s largest integrated wholesale and retail distribution company serving the outdoor, sporting goods and lifestyle industries. Sea to Summit is now the exclusive distributor in Australia for Sunday Afternoons’ headwear.

“Sea to Summit has deep roots in Australia’s outdoor retail landscape and has had incredible success growing brands there,” said Angeline Lacy, President of Sunday Afternoons. “International expansion is a priority for our long-term growth, and this partnership will allow us to meet the growing demand from Australian retailers for our products and to continue building our global presence.”

Said Sea to Summit Brand Manager, Pip Collins: “We are thrilled to work with Sunday Afternoons here in Australia. It’s an amazing brand that complements our existing product lines. We feel strongly that Sunday Afternoons has incredible potential for rapid growth, and we know that Australian consumers will be receptive to its outstanding products.”

Sea to Summit’s corporate offices and operational facilities are located in East Perth, Australia.

About Sunday Afternoons, Inc. 

Based in Southern Oregon, Sunday Afternoons is a family-owned design and product development house that manufactures hats and apparel. It was one of the first companies to manufacture UPF-rated sun blocking products in the nation. Known for its innovative products, the company expands the boundaries in headwear technology, design and application.

Founders Angeline and Robbin Lacy came up with their first product idea, the Adventure Blanket, in 1990, followed by the Adventure Hat in 1996 – all while doing what they love: being outdoors with their family on Sunday afternoons. Sunday Afternoons’ business model includes healthy living, supporting an ecological environment, assisting in third world improvements, and upholding a positive (and dog-friendly) work environment.



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