SodaStream Canada Asking Canadians to Help Clean Up Coke’s Trash

Beginning on Saturday, June 23 and continuing until July 14, Soda Stream is asking Canadians to help clean up Coke’s trash by collecting as many Coke bottles as possible and taking them to their local recycling centre depot.
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WINNIPEG, MB – SodaStream Canada is asking Canadians to help clean up Coca-Cola's trash.

Coca-Cola recently threatened legal action against a Soda Stream exhibit in South Africa, called “The Cage,” featuring thousands of bottles in a cage illustrating the amount of bottles used over a three year period by a family of four. A similar Cage is currently on display at the Winnipeg James Armstrong Richardson International Airport.

Beginning on Saturday, June 23 and continuing until July 14, Soda Stream is asking Canadians to help clean up Coke's trash by collecting as many Coke bottles as possible and taking them to their local recycling centre depot.

Those who post a picture on SodaStream's Facebook page returning Coke bottles to a recycle centre will be eligible to win a year-long supply of SodaStream's Cola Syrups. SodaStream is also interested in keeping a running tally so please include the number of bottles collected along with the picture.

“We want to make it very clear to Coca-Cola the amount of pollution their bottles and cans produce throughout the world,” said Marta Mikita-Wilson, President of SodaStream Canada.

By collecting Coca-Cola bottles and cans, bringing them to their local recycling depot, taking a photo at the depot and uploading it to SodaStream Canada's Facebook page, participants will be eligible to win a SodaStream “Go Green” Starter Kit and a one year supply of Cola flavoured syrups for a family of four.

“We hope that by awarding our winner a one year supply of Cola flavours, instead of consuming Coca-Cola products and throwing away thousands of plastic bottles and cans, they will not only help protect the environment by cutting back on garbage but will improve their personal health,” noted Marta Mikita-Wilson, president of SodaStream Canada.

“The Cage” Eco-Exhibit in Canada can be seen in the Winnipeg James Armstrong Richardson International Airport clearly displaying the 6,394 bottles and cans that one family produces in 3 years.

SodaStream Canada is asking their users to aid in an effort to take this cage message a step further. The goal of the campaign will be to make it very clear to Coca-Cola the amount of pollution their bottled and canned products produce.

About SodaStream Canada:
SodaStream Canada distributes home beverage carbonation systems, which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water. SodaStream offers a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Their products promote health and wellness and are environmentally friendly, cost effective, customizable and fun to use. SodaStream products are available in more than 40,000 retail stores, in 39 countries around the world. For more information on SodaStream please visit www.sodastream.ca



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