SodaStream Expands Global Footprint to Canada

Iconic home drinks maker serves up earth friendly, healthy sparkling beverages
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Toronto, Canada - SodaStream, the world leader in home produced sparkling beverages, announced today the launch of the SodaStream brand of home soda-makers throughout Canada. The SodaStream brand has gained popularity internationally by providing an environmentally friendly and all natural alternative to traditional store bought beverages.

The SodaStream line of soda-makers provides an endless supply of sparkling water, freshly made from tap water in just a few seconds. SodaStream is more environmentally friendly than store bought soft drinks because its carbonating bottles are reusable, helping to reduce the pollution and waste caused by transportation and disposal of billions of plastic bottles each year.

“Research shows that Canadians are enthusiastic about embracing eco-friendly behaviors and are concerned about the environment,” said Marta Mikita-Wilson, president of eco stream, exclusive Canadian distributor of SodaStream. “We think the time is right to introduce the SodaStream brand to Canada, and that Canadians will really embrace this concept of a soda that is not only delicious and healthy, but can help reduce Canada's environmental footprint.”

SodaStream products are designed to reflect modern trends and lifestyles and to enhance today's modern kitchens. Characterized by modern, sleek designs, the SodaStream drink makers produce high quality, sparkling, healthy, natural drinks, and are economical to run. SodaStream drink makers come equipped with two specially designed reusable carbonating bottles and CO2 cylinder that makes up to 60 liters of carbonation, which is equivalent to 180 pop cans.

SodaStream's initial launch will include four models: Genesis, Pure, Crystal and Penguin. A wide variety of healthy and natural Soda Stream flavor mixes will also be available.

“We're looking forward to working closely with retailers to develop a SodaStream shop in shop concept, to provide support for in-store activity and make this the great success we know it can be,” continued Mikita-Wilson.

SodaStream products will be available at select Canadian retailers and also for purchase online at www.myecostream.com. Prices range from $149-$299.

About SodaStream
SodaStream, with Canadian headquarters in Winnipeg, Manitoba, is the world leader in home carbonation systems. For more information and to purchase online, visit www.myecostream.com.
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