SnowSports Industries America Backs PHIT America


SILVER SPRING, Md. (March 27, 2014) –SnowSports Industries America (SIA) is the latest organization to join PHIT America and get involved in the national effort to ‘Get America Moving.’ 

“We at PHIT America applaud the commitment being made by SnowSports Industries America to support our ongoing efforts to educate Americans about the power of activity, the importance of daily P.E. in our schools, and the need for Congress to pass pro-physical activity legislation,” says PHIT America Founder Jim Baugh. “Winter sports activities are an integral part of an active lifestyle.”

“SIA believes in the mission of PHIT America and appreciates its efforts to raise t he awareness of an active lifestyle,” says SIA President David Ingemie. “Just as companies in the sports and fitness industry are supportive of PHIT America, SIA highly encourages its membership to support PHIT America as well. As the number of ‘inactive’ Americans continues to rise, that’s not good for the quality of life in the U.S. It’s also not good for business in the snow sports industry. ‘Active’ Americans are more likely to be engaged in winter sports.”

sialogo_Icon Only_black

Earlier this month, Ingemie attended the 15th Annual National Health Through Fitness Day lobby day in Washington, D.C. – organized by the Sports & Fitness Industry Association and sponsored by PHIT America.

“SnowSports Industries America is glad to join in with the other 140 organizations currently involved in PHIT America to help turn around the ‘inactivity pandemic’ we face in the U.S.,” states Ingemie. “Last year, snow sports participants burned more than 411 billion calories. A 10 percent increase in the number of participants involved would raise the number of calories burned to more than 452 billion calories, enough to offset consumption of more than 1.3 billion servings of French fries.”

“The SIA’s sponsorship of PHIT America is a big endorsement from the snow sports sector,” notes Baugh. “After watching the Winter Olympics, it’s obvious that athletic activities which take place on the snow and ice are fun, competitive and are great exercise. They are an important part of a year-round exercise program.”

- About PHIT America -

Founded in January 2013, PHIT America is a non-profit educational, social media, and advocacy campaign focused on overcoming the inactivity pandemic and obesity crisis in America by creating a “Movement for a Fit & Healthy America.” More than 140 companies, along with sports ambassadors and celebrities, are helping PHIT America to get more Americans more active, fit and healthy.

A few of the major PHIT America initiatives include passing key legislation. The Personal Health Investment Today Act (PHIT) will allow Americans will be able to use pre-tax medical accounts for physical activity expenses. The Physical Education Program (PEP) is a 14-year program supporting increased activity in local physical education programs throughout America. Both the PHIT Act and PEP Program will help mitigate rising healthcare costs by encouraging Americans to develop more active, healthy lifestyles.

PHIT America also just launched the Mayors Fitness Challenge, a new, fun 10-week campaign in local cities around the U.S. designed to encourage active lifestyles through group exercise sessions, educational programs and community engagement.

For more information about PHIT America, visit

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at



SnowSports Industries America Invests in Downhill Consumer Intelligence Project

WASHINGTON (July 9, 2014) –SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is spearheading the Downhill Consumer Intelligence Project (DCIP) in collaboration with more than 20 research and non-profit organizations. DCIP is the first more


SnowSports Industries America and Colorado Mountain College Honor First Graduates of Joint Certification Program

The inaugural graduating class of the Colorado Mountain College (CMC) SIA Certification program, created in partnership with SnowSports Industries America (SIA), is the first to complete curriculum and assessments that qualify them to work in snow sports sales, marketing and more

Image placeholder title

SIA Backs 9th Annual World Snowboard Day

Global Celebration of Snowboarding Scheduled for Sunday, December 21, 2014 Washington, DC (October 30, 2014) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will once again support and help promote the upcoming2014 Snowboard Day more

SnowSports Industries America Publishes New Resources for Winter Sports Merchandising

SIA’s merchandising resources are curated by Ali Levy, a merchandising consultant who has worked with brands like The North Face, SmartWool, Cloudveil and Marmot. “Our goal continues to evolve by bringing the best elements of successful in-store merchandising,” Levy said. more


SnowSports Industries America Announces Nick Sargent as Incoming President

The SnowSports Industries America (SIA) Board of Directors is pleased to announce Nick Sargent as SIA’s incoming President. Sargent, who most recently held the position of vice president of global business alliance at Snowboards, will begin in a transitional role before more

Snow-Show 14 logo

Industry Works Hard, Plays Hard During SIA Snow Show

Day Three of the 2014 SIA Snow Show (Jan. 30-Feb. 2) had a relaxed, weekend feel about it with parties, concerts and people catching up with friends inside and outside the Colorado Convention Center. The snow sports industry is famous for knowing that working hard and playing more


Snow Sports Retailer Advisory Committee Meets to Consider State of Industry Collaboration

Snow Sports Retailer Advisory Committee Meets to Consider State of Industry Collaboration Retailers in attendance discuss several next steps for building participation, including developing an Industry Ambassador Program WASHINGTON, DC (April 26, 2013) – The Retailer Advisory more

Super Storms and World Championships Energize Industry for 2015 SIA Snow Show

Denver, CO (January 29, 2015) -- Some people may view a “super storm” with trepidation, but not the snow sports industry. Super Storm Juno, which hit New England with blizzard conditions earlier this week, was instead something to celebrate for an industry that lives for SNOW. more

Snow-Show 14 logo

SIA Will Host THE CRASH REEL Screening at 2014 Snow Show

SnowSports Industries America (SIA) is proud to announce a special screening of the critically acclaimed documentary THE CRASH REELfollowing Day One of the 2014 Snow Show (Jan. 30-Feb. 2). Free and open to the public, the movie will be shown in the Colorado Convention Center’s more