SnowSports Industries America and Colorado Mountain College Honor First Graduates of Joint Certification Program

Author:
Updated:
Original:

The inaugural graduating class of the Colorado Mountain College (CMC) SIA Certification program, created in partnership with SnowSports Industries America (SIA), is the first to complete curriculum and assessments that qualify them to work in snow sports sales, marketing and retail.

Document1

“The greatest part about this program is that it has allowed me to live my dream,” said Kyle Ballinghoff who recently earned the SIA Certificate with a marketing focus. “When I was younger all I wanted to do was ski, and I wanted to turn that into a career. Through CMC and SIA I was able to do that.” Ballinghoff was a marketing intern for Burton Snowboards while enrolled at CMC and is now the manager of Surefoot Steamboat.

The SIA Certificate, started in fall 2013 as part of the CMC Ski and S nowboard Business program based at the college’s campus in Steamboat Springs, offers the first online and classroom curriculum of its kind. Developed by industry representatives, SIA and CMC faculty, it allows aspiring and ambitious snow sports professionals to receive nationally-recognized SIA credentials that will set them apart in the job market.

Brian Shutler earned the retail manager SIA Certification. “I always was told you should follow your passion and I'm passionate about skiing,” he said. “With hard work and dedication I'm able to follow my passion thanks to CMC and SIA.”

CMC students and industry professionals can receive certification in sales, marketing, retail employment and retail management after a specialized four-week course in the corresponding fields becomes available in fall 2014. Certificate candidates also have the option of working with suppliers exhibiting at the SIA Snow Show to help with line presentations and set up brand events.

“We are very excited to offer the SIA Certification in our Ski and Snowboard Business school,” said Michael Martin, director of the Ski and Snowboard Business Program at CMC. “After working closely with SIA on the examination certification for almost two years, our faculty are confident that the SIA Certification will give many industry pros a way to fine tune their skills and make themselves more marketable.”

David Ingemie, SIA’s president, commented, “The SIA Certification program is a terrific way to prepare professionals to help advance the industry they want to be in.”

For more information about the SIA Certification, go to coloradomtn.edu.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.

-About Colorado Mountain College -

Colorado Mountain College is a comprehensive community college that also grants bachelor’s degrees. The college prepares the resort workforce through apprenticeships, internships and experiential learning in beautiful mountain settings, through its 11 learning locations grouped into seven physical campuses, as well as via distance learning. The college provides liberal arts and science certificate and associate degrees, bachelor’s degrees in business administration and sustainability studies, basic and lifelong learning, and customized business training.

In 2012, the college was named by CNNMoney.com as one of the nation’s Top 20 community colleges in achieving student success. In 2013, the U.S. Department of Education ranked Colorado Mountain College as the country’s third most affordable public college offering bachelor’s degrees. More at www.coloradomtn.edu.


Related

sialogo_4c_high_2013

SnowSports Industries America Announces Nick Sargent as Incoming President

The SnowSports Industries America (SIA) Board of Directors is pleased to announce Nick Sargent as SIA’s incoming President. Sargent, who most recently held the position of vice president of global business alliance at Snowboards, will begin in a transitional role before ...read more

Snow-Show 14 logo

Industry Wraps Up Snow Show in Denver and Heads to Copper Mountain to Get On-the-Snow

After four days of seeing and hearing about the latest innovations and fashion trends for 2014/15 at the 2014 SIA Snow Show and Sourcing Snow, the industry is heading out for the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 3-4). With close to 30 inches of new snow, ...read more

Snow-Show 14 logo

Snowboard-Specific Stats and Programs Ready the Industry for 14/15 Buying Season

Snowboard retail buying decisions are made easier with snowboard-specific resources from SnowSports Industries America (SIA), the snow sports industry’s member-owned, not-for-profit trade association, developed to support buyers heading to the annual SIA Snow Show, January ...read more

sialogo_4c

SIA On-Snow Demo Moving to Copper Mountain Resort for 2014

SIA and Copper representatives finalize 2014 On-Snow Demo agreement slope-side SnowSports Industries America (SIA) Board of Directors voted during their annual spring meeting to host the 2014 On-Demo/Ski-Ride Fest (Feb 3-4, 2014) at Copper Mountain Resort after considering ...read more

Snow-Show 14 logo

SIA Ski Market Overview Preps Industry for 14/15 Season

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has published ski-specific resources to prepare buyers for the decisions they’ll have to make at the SIA Snow Show, January 30-February 2, 2014 and the On-Snow Demo/Ski-Ride Fest at ...read more

Snow-Show 14 logo

Industry Works Hard, Plays Hard During SIA Snow Show

Day Three of the 2014 SIA Snow Show (Jan. 30-Feb. 2) had a relaxed, weekend feel about it with parties, concerts and people catching up with friends inside and outside the Colorado Convention Center. The snow sports industry is famous for knowing that working hard and playing ...read more

Snow-Show 14 logo

SIA’s Nordic Demo Serves Up Two Days of Product Testing, FREE Seminars and Events at Copper Mountain Resort

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released its initial plans for the 2014 Nordic Demo including on-site educational seminars, hosted industry gatherings and product testing during the two-day Nordic-specific ...read more

Snow-Show 14 logo

SIA’s Sold-Out On-Snow Demo at Copper Mountain Is Ideal for Comprehensive Product Testing

Booth space for the 2014 SIA On-Snow Demo and Nordic Demo at Copper Mountain (Feb. 3-4) is sold out, with nearly 120 brands offering hundreds of 2014/15 skis, snowboards, boots, poles, helmets and accessories for buyers and media to compare side-by-side. SIA invites the entire ...read more

Snow-Show 14 logo

Industry in High Spirits at 2014 SIA Snow Show Thanks to Record Sales, Wintery Conditions and Approaching Olympics

As the industry gathers in Denver this week for the annual 2014 SIA Snow Show (Jan. 30 – Feb 2), many have recounted the severe cold and snow they left behind in their respective parts of the country. Though severe drought in the Sierra and Cascade mountain ranges tempered the ...read more