SnowSports Industries America and Colorado Mountain College Honor First Graduates of Joint Certification Program


The inaugural graduating class of the Colorado Mountain College (CMC) SIA Certification program, created in partnership with SnowSports Industries America (SIA), is the first to complete curriculum and assessments that qualify them to work in snow sports sales, marketing and retail.


“The greatest part about this program is that it has allowed me to live my dream,” said Kyle Ballinghoff who recently earned the SIA Certificate with a marketing focus. “When I was younger all I wanted to do was ski, and I wanted to turn that into a career. Through CMC and SIA I was able to do that.” Ballinghoff was a marketing intern for Burton Snowboards while enrolled at CMC and is now the manager of Surefoot Steamboat.

The SIA Certificate, started in fall 2013 as part of the CMC Ski and S nowboard Business program based at the college’s campus in Steamboat Springs, offers the first online and classroom curriculum of its kind. Developed by industry representatives, SIA and CMC faculty, it allows aspiring and ambitious snow sports professionals to receive nationally-recognized SIA credentials that will set them apart in the job market.

Brian Shutler earned the retail manager SIA Certification. “I always was told you should follow your passion and I'm passionate about skiing,” he said. “With hard work and dedication I'm able to follow my passion thanks to CMC and SIA.”

CMC students and industry professionals can receive certification in sales, marketing, retail employment and retail management after a specialized four-week course in the corresponding fields becomes available in fall 2014. Certificate candidates also have the option of working with suppliers exhibiting at the SIA Snow Show to help with line presentations and set up brand events.

“We are very excited to offer the SIA Certification in our Ski and Snowboard Business school,” said Michael Martin, director of the Ski and Snowboard Business Program at CMC. “After working closely with SIA on the examination certification for almost two years, our faculty are confident that the SIA Certification will give many industry pros a way to fine tune their skills and make themselves more marketable.”

David Ingemie, SIA’s president, commented, “The SIA Certification program is a terrific way to prepare professionals to help advance the industry they want to be in.”

For more information about the SIA Certification, go to

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at

-About Colorado Mountain College -

Colorado Mountain College is a comprehensive community college that also grants bachelor’s degrees. The college prepares the resort workforce through apprenticeships, internships and experiential learning in beautiful mountain settings, through its 11 learning locations grouped into seven physical campuses, as well as via distance learning. The college provides liberal arts and science certificate and associate degrees, bachelor’s degrees in business administration and sustainability studies, basic and lifelong learning, and customized business training.

In 2012, the college was named by as one of the nation’s Top 20 community colleges in achieving student success. In 2013, the U.S. Department of Education ranked Colorado Mountain College as the country’s third most affordable public college offering bachelor’s degrees. More at



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