Ruffwear® Selects Revolution House Media For its Public Relations & Communications Efforts


Ruffwear, the leading producer of high performance dog gear, has selected Revolution House Media to lead its public relations and communications efforts.

"Ruffwear is excited to partner with Revolution House Media. Kate Ketschek is a perfect fit for our brand and will continue our efforts of sharing the Ruffwear story and inspiring outdoor adventures for dogs and their human companions," says Susan Strible, Director of Marketing for Ruffwear.

“My office assistant, Charlotte, is probably the most excited about our new client. She’s been running with Ruffwear products for years, from the Singletrak Pack™ for longer days on the trail to The Beacon™ light for nighttime jaunts, and she’s thrilled for the opportunity to add some more gear to her quiver. For me, I’m excited to work with a brand that has continually shown innovation in its products and a desire to make the most comfortable, practical and durable gear for active, outdoor-loving dogs. I look forward to joining the pack and continuing to build on an already strong brand image,” said Kate Ketschek, owner of Revolution House Media.

Backpacker recently recognized Ruffwear’s Approach Pack™ in its prestigious Gear Guide, applauding its harness design for comfort and stability, while offering enough space to pack everything needed for a day hike or an overnight excursion. Along with improvements to its TubeLok™ proprietary webbing construction and advancements to its manufacturing processes to minimize post-industrial waste, the company is forecasting sales to remain strong for 2013. Customers can find the more durable and comfortable TubeLok™ webbing in both new and redesigned products online and at specialty outdoor and pet retailers now.

Since 1994, Ruffwear has been building performance products to enhance and inspire outdoor adventures for dogs and their human companions. For more information, please visit For sales inquires,

Revolution House Media, started by Kate Ketschek, focuses on building recognition and increasing market share for innovative brands in the outdoor, tactical and lifestyle markets. Delivering quantifiable results through media relations, editorial coverage, social media management and strategic partnerships, RHM works with partner brands to put the best communications plan in place to reach their goals.