REVO Inspires Adventure with New E-Commerce Platform and Lifestyle Blog


NEW YORK CITY (September 8, 2014)REVO, maker of the original performance sunglasses, is offering customers an entirely new way to interact with the brand through, featuring the launch of a direct-to-consumer sales platform and a lifestyle blog dedicated to inspiring approachable weekend adventures.

“REVO’s customers are energetic individuals passionate about experiencing a wide array of outdoor activities,” states Cliff Robinson, Co-President of B. Robinson, which manufactures REVO Sunglasses under an exclusive license agreement with Sequential Brands Group Inc. in New York. "This is an exciting time for the REVO brand as we have exceptional new product hitting the retail market this Fall and a refreshed digital platform designed to engage a wider range of active lifestyle consumers. The new REVO identity truly speaks to consumers equally as comfortable on a mountain peak as a city street," added Robinson.

Previously absent from the site, direct-to-consumer e-commerce is one of the key features of the new REVO’s entire collection of sport and fashion frames is now available for purchase at the new site, which also includes detailed information on the brand’s best-in-class lens technology. Customers now also have the ability to customize their favorite REVO frames with the lens of their choice. Additionally, REVO's brand ambassador NASCAR racing star Danica Patrick has designed an exclusive capsule collection for REVO, which will be available on the site later this Fall.

In addition to acting as a sales platform, REVO’s updated web presence was designed to highlight the brand’s 25-plus-year heritage of developing premium optics. EXPLORE, REVO’s new lifestyle blog, features daily posts that will inspire accessible seasonal adventures and introduce consumers to new lens and frame technology. EXPLORE features original service, feature and image-based content from REVO’s brand ambassadors, as well as aggregated content from the most interesting titles in active lifestyle media.

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Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology. REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, REVO continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. REVO is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.

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