Renowned Tastemaker Nikki Chu Launches Line of Bedding from ALLIED Feather & Down


Press Contact
Scott Boulbol
SMAK Strategies

Image placeholder title

Hollywood’s fashion and interior design “It Girl” will showcase new products at next week’s New York Home Fashion Market

New York, NY (March 11, 2016) — ALLIED Feather & Down, a leading supplier of fill for the home fashion and outdoor industries – and parent company of ALLIED home, their own line of home fashions, found at and among many other places – has partnered with interior design and fashion trendsetter Nikki Chu to launch a new line of bedding under the Chu brand at next week’s New York Home Fashion Market (NYHFM).

With some powerful retail names already in negotiations with the brand, the Chu collection, which will include comforters and pillows designed by Chu in conjunction with ALLIED, promises to be a major presence in stores and online very soon. All products will be debuted at ALLIED’s showroom in Midtown Manhattan, March 14-17.

The line, however, is anything but basic: All down products will feature ALLIED’s Responsible Down Standard-certified (RDS) fill, guaranteeing the welfare of the animals from which they came. Furthermore, Track My Down (TMD) hangtags will allow consumers to trace the exact origins of the fill, and access all manner of information on down in general. Also included in the line will be down-alternative products using ALLIED’s proprietary, hypoallergenic synthetic fills.

“It’s truly an honor to have Nikki Chu launch a line with us,” says Daniel Uretsky, ALLIED’s President. “Her sense of style and quality is well renowned, and we’ve been able to help her bring that to a more affordable line, while also ensuring consumers that the products are responsibly sourced and fully traceable. Working together, ALLIED and Nikki have developed a range of basic bedding that employs the finest materials at attainable price points.”

All down products will be covered in 100% cotton, in a range of neutral colors developed by Nikki along with ALLIED. Down alternative solutions will contain ALLIED’s own unique synthetic fills covered in Micronone® – a chemical free allergen barrier textile – also in a range of subtle, neutral tones.

To see the bedding collection, visit the ALLIED Feather & Down showroom at 15W. 28th St. (7th floor). To schedule an appointment please contact Matthew Betcher at 323.481.4705 or

About ALLIED Feather & Down:ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit


Allied Logo

Allied Feather & Down Introduces Fluorocarbon-Free HyperDRY ECO

Montebello, Calif. -Allied Feather & Down, the outdoor industry’s primary supplier and processor of down, introduces its newest proprietary down technology; a fluorocarbon-free water resistant down called HyperDRY ECO. HyperDRY ECO is Allied’s latest development in water more

Allied Feather & Down to Launch Down Educational Series at Outdoor Retailer Breakfast

Montebello, Calif. (July 15, 2014)—Allied Feather & Down, a leading purveyor of down for the outdoor industry, will host a breakfast seminar at Outdoor Retailer Summer Market as the official kickoff to the brand’s new global down education initiative. The breakfast will take more

Allied Feather & Down to Offer Educational Seminars on Down

Montebello, Calif. (May 13, 2014)—Allied Feather & Down, a global supplier and processor of down within the home and outdoor industries, is building on its commitment to transparency by offering global educational seminars to vendor partners, retailers and consumers. The goal of more

Image placeholder title

MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief at ORSM

Media Contact:James 970 764 7783 MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief with PAD YATRA: A Green Odyssey Documentary Salt Lake City, Utah -- (July 30, 2015) -- MONTANE®, a leading UK- based more

Allied Feather & Down to Offer Responsible Down To Home Market

Montebello, Calif. (Mar. 4, 2014)--Allied Feather & Down, a major supplier and processor of down, recently announced their commitment to the Textile Exchange’s Responsible Down Standard (RDS) developed by The North Face. Allied Feather & Down’s bedding division, Allied Home, is more

Ten Leading Brands Join Allied Feather & Down in the Early Adoption of the Responsible Down Standard

Outdoor, Fashion, Home markets adopt new global traceability standard for down Montebello, Calif. (Oct. 27, 2014)—Allied Feather & Down, primary supplier of down certified to Textile Exchange’s Responsible Down Standard (RDS), is now supplying RDS certified down to leading brands more

Stio Partners With ALLIED Feather & Down on Responsible Down Production

JACKSON, Wyo. (May 20, 2015) – Responsible down sourcing is a vitally important issue facing the outdoor industry and Stio, the Jackson Hole-based mountain apparel brand, will source 100 percent of its Fall 2015 down collection through ALLIED Feather & Down, meeting the textile more

Allied Feather & Down Launches Innovative Track My Down Web Platform

Consumers can now access sourcing information thanks to innovative tracking website Montebello, Calif. (Jan. 21, 2015)—Allied Feather & Down, leading supplier and processor of down to the outdoor and home markets, will be debuting their new Track My Down consumer resource at more

Allied Feather & Down Joins Sustainable Apparel Coalition

Montebello, Calif. (Aug. 18, 2014)--Allied Feather & Down, a leading supplier and processor of down, is the first down supplier to join the Sustainable Apparel Coalition. The Sustainable Apparel Coalition is a trade organization comprised of brands, retailers, manufacturers, more