Renowned Tastemaker Nikki Chu Launches Line of Bedding from ALLIED Feather & Down

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FOR IMMEDIATE RELEASE
Press Contact
Scott Boulbol
SMAK Strategies
scottb@smakstategies.com
303-519-3073

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Hollywood’s fashion and interior design “It Girl” will showcase new products at next week’s New York Home Fashion Market

New York, NY (March 11, 2016) — ALLIED Feather & Down, a leading supplier of fill for the home fashion and outdoor industries – and parent company of ALLIED home, their own line of home fashions, found at Target.com and Costco.com among many other places – has partnered with interior design and fashion trendsetter Nikki Chu to launch a new line of bedding under the Chu brand at next week’s New York Home Fashion Market (NYHFM).

With some powerful retail names already in negotiations with the brand, the Chu collection, which will include comforters and pillows designed by Chu in conjunction with ALLIED, promises to be a major presence in stores and online very soon. All products will be debuted at ALLIED’s showroom in Midtown Manhattan, March 14-17.

The line, however, is anything but basic: All down products will feature ALLIED’s Responsible Down Standard-certified (RDS) fill, guaranteeing the welfare of the animals from which they came. Furthermore, Track My Down (TMD) hangtags will allow consumers to trace the exact origins of the fill, and access all manner of information on down in general. Also included in the line will be down-alternative products using ALLIED’s proprietary, hypoallergenic synthetic fills.

“It’s truly an honor to have Nikki Chu launch a line with us,” says Daniel Uretsky, ALLIED’s President. “Her sense of style and quality is well renowned, and we’ve been able to help her bring that to a more affordable line, while also ensuring consumers that the products are responsibly sourced and fully traceable. Working together, ALLIED and Nikki have developed a range of basic bedding that employs the finest materials at attainable price points.”

All down products will be covered in 100% cotton, in a range of neutral colors developed by Nikki along with ALLIED. Down alternative solutions will contain ALLIED’s own unique synthetic fills covered in Micronone® – a chemical free allergen barrier textile – also in a range of subtle, neutral tones.

To see the bedding collection, visit the ALLIED Feather & Down showroom at 15W. 28th St. (7th floor). To schedule an appointment please contact Matthew Betcher at 323.481.4705 or matthewbetcher@alliedfeather.net.

About ALLIED Feather & Down:ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit http://www.alliedfeather.com/.

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