Contact: Eleanor Sachs, CGPR
781-639-4924, Ext. 113
PRIMALOFT, INC. EXPANDS COMMITMENT TO PRIMALOFT® PERFORMANCE DOWN BLEND CATEGORY, ADOPTS RESPONSIBLE DOWN STANDARD
PrimaLoft® Performance Down Blends Featured in Nearly Twice as Many Brand Partner Products
PrimaLoft® Black Insulation Down Blend Joins Product Platform at Outdoor Retailer Winter Market 2015
LATHAM, N.Y. (December 1, 2014) – Building upon the success of the Fall ‘14 launch of its Performance Down Blend products, PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, announced it has adopted the Responsible Down Standard and will offer fully traceable goose and duck down products. In addition, PrimaLoft nearly doubled its brand partners who have adopted Performance Down Blend and will introduce PrimaLoft® Black Insulation Down Blend for Fall ’15. A wide range of PrimaLoft® Down Blend styles for Fall ’15 will be displayed at Outdoor Retailer Winter Market 2015, Booth #39043.
PrimaLoft will offer the Responsible Down Standard (RDS) as an option for all of its Performance Down Blend brand partners working with Gold, Silver and Black variations of the technology. RDS-certified products have been completely traced along the supply chain to validate the source of material, and confirmthe down does not come from animals that have been subjected to unnecessary harm, including force-feeding and live plucking. Independent third-party audits are applied to the entire supply chain and performed once a year. Brands that elect to use RDS-certified down will incur a small increase upcharge based upon current market demand.
“PrimaLoft® Performance Down Blends have set a new industry standard for functional, water-repellent down,” said Mike Joyce, president and chief executive officer of PrimaLoft. “Our heritage is rooted in finding the best solutions for users demanding performance, warmth and comfort despite the weather. We are proud to also be at the forefront of social and environmental sustainability among other component brands to be able to offer best-in-class products for use year round to our brand partners.”
Lauded around the 2014 winter tradeshows by U.S. and European media, PrimaLoft® Performance Down Blends received GearJunkie.com’s “Best in Show” award, OutDoor Industry’s “Material Innovations Award” and were recognized by SKI as an “SIA Showstopper.” Brand partners featuring Performance Down Blend were recognized by Outside Buyer’s Guide for “Best Insulated Jacket” and received two ISPO Gold Awards, one for “Trekking Equipment” and one for “Outdoor Midlayer.”
Respected brands debuting PrimaLoft® Performance Down Blend products for the first time in Fall ‘15 include Atomic, Browning, L.L.Bean, Lole, REI, SportChief, and SunIce. Existing partners featuring PrimaLoft® Performance Down Blends again for Fall ’15 include Black Diamond, Bergans, Cabela’s, Lands’ End, Helly Hansen, Reusch, Sherpa Adventure Gear, Salewa, Sitka, Under Armour, and Westcomb.
The PrimaLoft® Performance Down Blend product is created by a proprietary process that fuses water-repellent, fluorocarbon-free treated down with PrimaLoft® insulation. Specifically, this hybrid insulation is engineered by intimately blending premium down with moisture blocking, permanent water repellent PrimaLoft® ultra-fine fibers, combining the best attributes of both materials. Completing the Performance Down Blend line, PrimaLoft® Black Insulation Down Blend provides comparable warmth in construction to 550 fill down and retains 94 percent of warmth when wet while drying four times faster than untreated down. PrimaLoft® Gold Insulation Down Blend has comparable warmth in construction to 750 fill goose down, and PrimaLoft® Silver Insulation Down Blend provides comparable warmth in construction to 650 fill down.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™