Contact: Eleanor Sachs, CGPR
781-639-4924, Ext. 113
For Immediate Release
PRIMALOFT, INC. BRINGS HIGH-PERFORMANCE DOWN BLEND TECHNOLOGY TO LIGHTWEIGHT GARMENTS FOR SPRING AND SUMMER ACTIVITIES
Proprietary Design Keeps Outdoor Enthusiasts Comfortable in Warm Climates and in Changing Weather Conditions
LATHAM, N.Y. (July 28, 2014) – Building upon the successful introduction of its proprietary Performance Down Blends for Fall 2014, PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, is bringing this technology to lightweight garments specifically designed for spring and summer activities. In addition, for Spring 2015, PrimaLoft’s brand partners will continue to utilize hybrid constructions, combining performance fabrics and PrimaLoft® insulation that provide consumers with warmth where they need it the most.
“The positive reception of our PrimaLoft® Performance Down Blend product line enabled us to collaborate with our brand partners to use this technology in Spring 2015 lines,” said David Newey, director of global marketing for PrimaLoft. “Lightweight down jackets and hybrid insulated garments are ideal choices for warm weather activities where mornings are cool, evenings are chilly, and weather can change quickly. Not only are PrimaLoft® Performance Down Blends lightweight and compressible, but also, they have the best warmth to weight ratio.”
PrimaLoft® Performance Down Blends are engineered by intimately blending premium down with moisture blocking, permanent water repellent PrimaLoft® ultrafine fibers. This proprietary process combines the best qualities of both materials and provides warmth, protection, outstanding dry times, and comfort no matter what the conditions. PrimaLoft® Gold Insulation Down Blend has comparable warmth in construction to 750 fill goose down. PrimaLoft® Silver Insulation Down Blend provides comparable warmth in construction to 650 fill down.
Both Gold and Silver level products retain more than 94 percent of warmth when wet and dry four times faster than untreated down.
Outdoor products using PrimaLoft® Gold Insulation Down Blend available in North America for Spring 2015 include the adidas Outdoor Terrex Downblaze jacket for men and women, and Black Diamond’s Hot Forge Hybrid Hoody for men and women. In addition, Salewa incorporated PrimaLoft® Silver Insulation Down Blend into its Fusion-8 Hybrid Sleeping Bag.
Adidas Outdoor Terrex Downblaze
Black Diamond Hot Forge Hoody
Salewa Fuxion-8 Hybrid Sleeping Bag
The North Face and Dynafit will showcase new hybrid styles for Spring 2015 featuring versatile PrimaLoft® insulation. The North Face men and women’s ThermoBall™ Hybrid Hoodie™ Powered by PrimaLoft® provides core warmth with a lightweight stretch soft shell side and sleeve panels for increased breathability during aerobic activities. The Dynafit Traverse Hybrid PrimaLoft® Jacket uses PrimaLoft® Gold Insulation in the body to keep the core warm with the durable and breathable ‘Durastretch’ 4-way stretch materials in the shoulders, arms and hood allowing for aggressive mobility in any outdoor pursuit.
“PrimaLoft® Performance Down Blend was our first choice for warm weather functionality,” said Greg Thomsen, managing director, adidas Outdoor USA. “Consumers want reliable apparel that performs and protects in a variety of conditions, especially in higher elevations, at venues near the water and for sudden thunderstorms. This design versatility, especially in the hybrid category, is just as important for spring and summer as it is for winter.”
PrimaLoftuses only premium-quality down from socially responsible sources, tested by IDFL (International Down and Feather Testing Laboratory), and sourced through EDFA (European Down & Feather Association) certified brokers and ADFC (American Down and Feather Council) certified brokers. The down undergoes the PrimaLoft patented fluorocarbon-free chemistry processing. This makes the down water repellent and breathable, as it retains its structure even when wet. After this processing, the treated down is intimately bonded with the permanent water repellent, ultrafine PrimaLoft® fibers, providing superior softness and loft, hydrophobic benefits, and outstanding cold and wet-weather warmth and performance. PrimaLoft® Performance Down Blends are bluesign® certified.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information, visitwww.PrimaLoft.com, and follow PrimaLoft on Facebook and Twitter.
PrimaLoft®, Feel the Performance™