PrimaLoft Announces “Retailer Coat Swap” at ORWM 2014 as Part of PrimaLoft Performance Down Blends Launch

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Contact: Eleanor Sachs, CGPR

eleanor@cgprpublicrelations.com

781-639-4924, Ext. 113

Retailers to Exchange Gently Used Coats for Jackets with New PrimaLoft® Performance Down Blends; Donations Go to The Road Home

SALT LAKE CITY, UTAH (January 10, 2014) – As part of the debut of its Performance Down Blends, PrimaLoft (www.primaloft.com), the world leader in comfort solutions and high-performance insulations and fabrics, will host the PrimaLoft Retailer Coat Swap at the 2014 Outdoor Retailer Winter Market Jan. 22-25. Retailers are invited to PrimaLoft’s booth (39043) to trade in old coats for a new PrimaLoft® Performance Down Blends jacket voucher while supplies last. PrimaLoft will donate the coats to Salt Lake City’s The Road Home, a private non-profit social services agency assisting individuals and families experiencing homelessness. 

The new PrimaLoft® Performance Down Blends lead the brand’s 2014 product offerings and feature a patent-pending blend of PrimaLoft® permanent water repellent, ultra-fine denier fibers and the highest quality water-repellent, fluorocarbon-free down. The new insulations are available in three performance levels. PrimaLoft® Gold Insulation Down Blend has comparable warmth in construction to 750 fill power goose down, retains more than 95 percent of warmth when wet, and dries four times faster than untreated down. PrimaLoft® Silver Insulation Down Blend has comparable warmth in construction to 650 fill power goose down, retains 94 percent of warmth when wet, and dries four times faster than untreated down. 

Show attendees can track the progress of the coat swap each day via a display case inside the Salt Palace’s East Entrance and are welcome to contribute a coat by dropping it off at the PrimaLoft booth.

About The Road Home 

The Road Home provides emergency shelter and personalized case management to help people overcome the obstacles that have led them to becoming homeless. In addition to operating the largest shelter in Utah, The Road Home also address a spectrum of needs that people experiencing homelessness encounter from supplying a bus token to providing comprehensive housing programs that help people move into permanent housing as quickly as possible. For more information, visit www.TheRoadHome.org.

About PrimaLoft®

Celebrating its 25th anniversary, the PrimaLoft® brand is the research and development global leader in high-performance insulations and fabrics, providing feel good products that enable you to stay in the moment. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. PrimaLoft® products are used in leading outdoor and fashion brands, home furnishings, work wear, hunting and military applications and are warmer, drier, and softer than any other synthetic insulation. For more information, visit www.PrimaLoft.com. PrimaLoft, Feel the Performance 

PrimaLoft® is a registered Trademark of PrimaLoft, Inc.

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