Munich - March 2016: PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has become the first ingredient brand to join the European Outdoor Group (EOG) as a full member.
The new partnership was decided by the EOG at the annual assembly meeting, held prior to the ISPO trade show in January 2016. Following the decision in 2014 to include retailers as EOG members, the board proposed a further expansion to incorporate product ingredient brands, subject to eligibility criteria.
PrimaLoft is already a long-standing member of the OIA (American Outdoor Industry Association) and will bring a valuable contribution to the EOG going forward. PrimaLoft joins the EOG on an equal status, and with the same conditions, as existing EOG members.
Mark Held, General Secretary of the EOG commented: “We welcome PrimaLoft as the first product ingredient brand to join the EOG as it commits to work with members to meet objectives that will benefit our entire industry.
As our association continues to grow, our members fully understand that by working together in key areas, we can address many of the challenges that we all face within our industry, with an overall goal to maximize the opportunities that exist for our growing and increasingly global industry.
Jochen Lagemann, Managing Director PrimaLoft Europe & Asia, satisfyingly stated: “We highly appreciate joining the EOG as the first ingredient brand, to contribute to the group through our global experience in the outdoor, sports and other sectors. We are looking forward to continuing to drive a sustainable approach together, from sourcing to the end consumer. Our contribution will not only help our brand customers through product innovation, but also will support the EOG in working on new concept approaches to further develop and expand our industry and provide a stronger collective voice. Motivating new target groups and increasing public visibility and relevance is very important for a passionate industry such as ours."
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™
Charlotte Daher de Garcia
1 781 639 4924, Ext. 112