PORON XRD Partners with First Descents at Outdoor Retailer

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January 17, 2014 (Rogers, Conn.)Rogers Corporation, the designer and manufacturer of specialty materials including PORON® XRD® Extreme Impact Protection, announces its fundraising partnership with First Descents, a free outdoor adventure program for young adults with cancer. At the upcoming Outdoor Retailer Winter Market in Salt Lake City, XRD Impact Protection will donate two dollars to First Descents for each show attendee who participates in the impact testing demonstration at the XRD booth (#38041).

“We’re excited to show off the benefits of XRD Technology with our new, interactive impact demo,” says Angela Walters, Marketing Communications Specialist for XRD. “It’s a fun opportunity for attendees to see the science behind designing equipment with XRD impact protection, break some stuff, and make a positive impact in the lives of young adults fighting cancer.”

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PORON XRD Protection Technology is a multi-purpose foam uniquely designed for wearable impact protection. Breathable, antimicrobial, lightweight, and effective even after repeated impacts, XRD Technology is ideal for use in protective equipment across the spectrum of team, action and outdoor sports. The XRD team recently unveiled the Impact Institute, an in-house impact design, testing and support center for brands and product designers. At Outdoor Retailer, the XRD booth will feature a new testing demonstration to highlight the Impact Institute’s capabilities and benefits of XRD technology.

First Descents currently serves approximately 550 participants every season through kayaking, surfing and rock climbing programs in 16 states and three countries. The organization provides a wide variety of programming for cancer survivors and also works with caregivers and cancer centers nationwide. The majority of First Descents programs are provided free of charge.

“With over 1,000 young adults on our wait list, we are thrilled to partner with XRD,” says Sarah Hubbard, director of marketing for First Descents. “Every dollar counts, and XRD’s commitment will allow us to put at least one more young cancer fighter through one of our programs.”

Stop by the PORON XRD booth #38041 at the Outdoor Retailer Winter Market in Salt Lake City, from January 22-25 to support First Descents and experience XRD Impact Protection.

About First Descents

Founded in 2001, First Descents is a non-profit organization offering young adults (ages 18-39) with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to www.firstdescents.org.

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About PORON® Cushioning

For over 40 years PORON® Cushioning has provided footwear, apparel, and protective equipment brands with a material that supports, protects, comforts, and most importantly, helps athletes stay in the game. PORON Cushioning products are durable yet flexible, so they will not wear or break down like other cushioning products. So, whether you need an insole that will last your next 50K or a new helmet for the start of little league, look for the PORON Cushioning brand to insure you're buying the best in quality and advanced technology. For more information, visit www.poroncushioning.com

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