Outdoor Retailer today announced that it will host the Open Air Demo (OAD), July 30, at a new location, Pineview Reservoir (Port Ramp Marina), near Ogden, Utah.
Low snow pack and runoff from the High Uintah Mountains has left the Jordanelle Reservoir, operating at less than 70 percent capacity – and dropping, making it an unsuitable venue for the outdoor industry’s premier apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, SUP, travel, and trail running-focused demo event.
“Outdoor Retailer demo attendees will benefit greatly from Pineview Reservoir, a higher-altitude lake being fed by the Wasatch Range snowpack,” said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director. “While Pineview water levels are also lower than usual, conditions have revealed sandy beaches with very few rocky areas. In addition, the distance from Downtown Salt Lake is relatively the same. Our team is confident the location change will result in a superior demo experience for both our exhibiting brands and attendees.”
With a new location secured, OAD will again offer show attendees unprecedented access to the latest products and development teams from 140 top outdoor brands, well before they are available to the market. The OAD experience puts the most cutting-edge gear in the industry directly into the hands of key retail decision makers and media, setting in motion the trend stories for the coming season.
In addition to offering hundreds of demo opportunities, OAD exhibitors are hosting a number of events throughout the day (each offering prizes and/or raffles) to highlight products and the outdoor culture consumers are looking to tap into:
Magellan GPS Treasure Hunt
8:00 a.m. – 4:00 p.m.
Experience the latest in high-tech treasure hunting by using the geocaching-dedicated eXplorist GC handheld along a varied-terrain geocaching course. Prizes include a Magellan GPS handheld.
Helly Hansen 5K-Trail Run
9:30 a.m. and 12:30 p.m.
The Train with Confidence 5K Trail Run, created by TrueHero is expected to be a scenic route through OAD just shy of a 5K. Helly Hansen will be giving all proceeds from the $20 registration fee to SPLORE. Each runner will receive a Helly Hansen HH Cool Short Sleeve Training shirt, along with other great product from outdoor industry brands.
Orvis Fly Fishing 101
10:00 a.m. and 2:00 p.m.
Join Michelle Woo Bowman for this informative clinic: “Fly Fishing Tips and Tactics from Your SUP.” All SUP and fly-fishing equipment will be provided.
Patagonia Demo Fun Runs
11:00 a.m. & 1:00 p.m.
Meet and run with trail running ambassadors and athletes including Krissy Moehl, Jeff Browning, Luke Nelson and Ty Draney. Demo the new S14 EVERlong trail shoe; free Patagonia socks for the first 10 participants at each run. Prize drawings after each run include free shoes, books, and more.
The Chill Zone, sponsored by Body Glove & Sierra Nevada
11:00 a.m. – 3:00 p.m.
Relax, socialize, and quench your thirst at the Chill Zone, sponsored by Body Glove and Sierra Nevada. Must be 21 or older.
Glamping with Barebones
Barebones wants you to get outside, but that doesn’t mean you have to rough it! You will feel right at home in our spacious and glamped-out, water-resistant Cordura Barebones tent, where you can be as off-the-grid or connected to the world as you wish to be. The tents are on display all day at OAD.
Qualified attendees can pick up their show badges at the Salt Palace Convention Center, and shuttles will run from the convention center to the demo all day. Retailers and trade members of the outdoor industry interested in registering for Summer Market can review registration requirements here.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Recently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
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