Outdoor Retailer Closes on High Note for Outdoor Industry

Author:
Updated:
Original:

With booths now shipped, business cards scanned and business made, Outdoor Retailer ended on a resoundingly high note with members of the outdoor industry.

“The feedback from the market at this version of Summer Market has been incredibly positive, from every sector and every section of the show. Innovation continues to drive consumer interest through specialty outdoor retail, which is the engine that keeps this industry and show humming,” said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director.

Day 3-18sm

Despite applying stricter qualifications for drive-in and non-exhibitor attendees, preliminary numbers show even performance with summer 2012 counts. Just under 27,000 overall attendance with 1,300 exhibiting brands mirrored last year’s numbers very closely. The show floored over 516,000 net square feet (92,000 in three temporary pavilion structures) which is 2.5 percent larger than 2012 and the largest OR show ever staged. 

Summer Market kicked off at the Open Air Demo with near pristine weather and water conditions at Pineview Reservoir, near Ogden Utah. Retailers, media and brand representatives gathered for demos with 140 brands ranging from premier outdoor apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, travel to trail running-focused brands.

Just prior to participating in the ‘Helly Hansen Train with Confidence 5K Trail Run,’ Arnetta Hanzel with CJ Ventures LLC in Killdeer, N.D. said, “Attending Open Air Demo gives us a competitive advance over shops in our area that do not. Beyond the value of testing and trying products for ourselves, the event exposes us to brands and products that might take several more months to enter our radar through other channels.”

Brands echoed the event’s value and success. Pat Loomis, president of Bergans of Norway said, “We exhibited at last year’s Open Air Demo showing our Ally foldable canoe line. Carrying some momentum into this year’s demo, we believe we met with significantly higher number of interested buyers and media than we did last year, and are looking forward to continuing that momentum into the indoor expo.”

From the demo, the industry met in the Salt Palace Convention Center for four full days of product launches, events, business education, buying and new technology.

As part of the launch of a new hydration recovery drink, Clif Bar served industry attendees more than 20,000 product samples during the expo.

"We love keeping the industry fed and fueled during the show, but more exciting to us is that retailers are digging into the why, the technology behind the products," said Pat Bush, National Sales Manager for CLIF bar. "At this show, more than ever, I feel like we are talking to the decision makers and less of the 'fringe' folks. Outdoor Retailer is one of two shows that are absolutely imperative to our business, which is why we choose to be here in such a big way."

Highlights from the expo include:

  • More than 900 industry leaders gathered for the Outsiders Ball, raising $350,000 kicking off a multi-year, multi-million dollar campaign for youth-led and retailer endorsed community projects that invest in the future of the industry
  • Attendees and brands alike got an interactive experience with the latest tools, technologies and best practices of outdoor product design in the newly-launched Industrial Design Center and New Product Lounges
  • A VIP retailer and media focused fly fishing excursion to the Provo River, onsite casting pond and instruction, with The Fly Fishing Zone, powered by The Drake, continued to bring home the relevancy and opportunities in this growing segment of the OR show
  • All-star athletes including Tommy Caldwell, Sasha DiGiulian, Lynn Hill and Chris Sharma thrilled more than 2,500 attendees with the United States’ first ever deep water soloing competition at the Olympic Park in Park City, Utah.

“From where we travel, attending OR is a significant investment for our shop. That being said, it is necessary for us to help us make the decisions we need to be successful in our buying for next season,” said Denis Lavoie with FGL Sports in Laval, QC. “It’s more than evaluating what was successful and what needs to be replaced, it is about seeing and trying products in a side-by-side environment so we can purchase correctly and then inform our customer more completely.”

Outdoor Retailer Summer Market will return to Utah with the Open Air Demo on Tuesday, August 5 and the Summer Market Expo running Wednesday August 6 through Saturday, August 9, 2014.

Related

industrial_design

Outdoor Retailer to Introduce Inaugural Industrial Design Center at Summer Market

Furthering its commitment to highlighting the supply story behind Outdoor Retailer, show organizers will introduce the industry’s first Industrial Design Center at Summer Market 2013, July 31 - August 2 at the Salt Palace Convention Center in Salt Lake City, Utah. The 800 sq. ft. ...read more

Made in America Product Showcase Presented by Outdoor Industry Association and Outdoor Retailer Comes to Outdoor Retailer Winter Market 2015

FOR IMMEDIATE RELEASE Media contacts: Lindsay Bourgoine Outdoor Industry Association (303) 327-3490lbourgoine@outdoorindustry.org Kate LoweryOutdoor RetailerDirector of Public Relations(949) 226-5779kate.lowery@emeraldexpo.com Made in America Product Showcase Presented by ...read more

ORSM-Logo-Color (2)

Outdoor Retailer and the Outdoor Foundation Join Forces to Launch an Industry-Wide Campaign to Get More Youth Outdoors

Outdoor Retailer and the Outdoor Foundation Join Forces to Launch an Industry-Wide Campaign to Get More Youth Outdoors Every Outdoor Retailer Attendee Given the Opportunity to Get Involved, Give Back and Support Local Projects that Engage a New Generation of Enthusiasts and ...read more

Shmooz Logo

22 of the Outdoor Industry’s Best Brands Set To Participate in Malakye.com’s Shmooz at Outdoor Retailer, The Year’s Biggest Hiring Event

Representatives from 22 of the industry’s leading brands will be recruiting for over 100 current opportunities and networking for the future. Don’t miss out on this amazing (and FREE) event! Manhattan Beach, Calif. (July 13, 2016) – Malakye (http://www.Malakye.com/), the leading ...read more

Outdoor Retailer Winter Market Post Show Report, Available for Download

Following the close of the nation’s largest winter outdoor industry trade event, Outdoor Retailer (OR) show organizers compiled and analyzed a variety of information related to the week’s events, buyer statistics, demographic breakdowns, attendance figures and survey results. The ...read more

OUTDOOR RETAILER AND ADIDAS OUTDOOR ANNOUNCE FINALISTS FOR THE 2015 OUTDOOR INSPIRATION AWARDS

OUTDOOR RETAILER AND ADIDAS OUTDOOR ANNOUNCE FINALISTS FOR THE 2015 OUTDOOR INSPIRATION AWARDS SAN JUAN CAPISTRANO, Calif. –January 8, 2015– Finalists for the fifth annual Outdoor Inspiration Awards were selected and announced today. The Outdoor Inspiration Awards, presented by ...read more

Pinneco_Logo_01

2013.07.31 - Pinneco Research Limited Exhibits at Outdoor Retailer Summer market 2013

Pinneco Research Limited Exhibits at Outdoor Retailer Summer market 2013 SALT LAKE CITY, UNITED STATES, 31 July - 3 August 2013 – Pinneco Research Limited exhibits their booth at the Outdoor Retailer Summer Market 2013 this past week. An under 27,000 overall attendance, 1,300 ...read more

AscentCRM Launches New Cloud Based Portal at Outdoor Retailer

New technology makes visibility of customers, segments and marketing effectiveness effortless. Boulder, CO, August 5th, 2014 – AscentCRM, a customer relationship marketing software and services company (previously a division of Leisure Trends), today announces the launch of a ...read more

Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market

NEWS Contact: For Immediate Release Nick Brosnan, Backbone Media  nick.brosnan@backbonemedia.net 970-963-4873, ext. 206 Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market Leading Odor Control Technology provider ensures freshness for ...read more