Following the close of the nation’s largest winter outdoor industry trade event, Outdoor Retailer (OR) show organizers compiled and analyzed a variety of information related to the week’s events, buyer statistics, demographic breakdowns, attendance figures and survey results. The contents of this effort are now available for download in the newly published Outdoor Retailer 2013 Winter Market Post Show Report.
Outdoor Retailer tightened the qualification process for local/regional prospect attendees and took action to thoroughly re-qualify drive-in attendees. OR also reclassified any attendee under age 16 from the retail buyer category. The result was a significant reduction in local attendance formerly identified as retailer/distributor/working media, yielding an improvement in the quality of attendee audience.
The report further documented an increase in attendance from key geographies, such as the Northeast and International.
The report includes:
- A letter from Nielsen VP and OR Show Director Kenji Haroutunian
- Comprehensive overview of attendance by category and region
- All Mountain Demo summary and highlights
- Post show attendee survey results
- Media attendance highlights
- Mobile app engagement summary
- Retailer, brand and media testimonials
To download the full 15-page OR Winter Market Post Show Report, go here.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 48,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
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