SAN DIEGO, CA — May 3, 2013 — ZOIC Clothing has announced that Abbie Newell has joined the company as National Sales Leader. Abbie will be the voice of the ZOIC brand with national accounts, key regional accounts and Independent Bicycle Dealers. She will spearhead selling strategy and drive sales initiatives to expand the reach of ZOIC. Abbie will manage internal sales staff and recruit and develop the independent rep force. Armed with her market insights, especially as they pertain to female cyclists, Abbie will also be integral to the design and development of new products.
“I am excited about the opportunity to expand my industry experience with such an innovative and energetic company,” commented Abbie. She joins ZOIC from Terry Precision Bicycles for Women where she advanced from inside salesperson to National Sales Manager during her seven year tenure. Abbie’s career in the bike business builds on her lifelong passion for cycling that has spanned bike touring with family to team racing.
ZOIC President Eric Swenson remarked, “Abbie brings a wealth of knowledge and a fresh perspective to ZOIC from her dual history as a seasoned salesperson and devoted cyclist. She will be dynamic in this new role and we are eager to support her efforts.”
Complementing Abbie on the marketing front for ZOIC is another recent staff addition, Marketing Specialist Kenna Quiroga Gray. Kenna comes to ZOIC from Vertical Hold, the preeminent rock climbing gym in San Diego, where as manager she expanded and transformed the business through her vision and creativity. More recently Kenna served as social media manager for the gym. She brings to ZOIC a diverse skill set and limitless enthusiasm for engaging both dealers and consumers in conversations that get cyclists to ride more and dress well.
ZOIC is the styleof cycling. We fuse performance fabrics and technical features into stylish clothing for anyone who enjoys life on a bike. We produce a complete line of men’s, women’s and kids’ apparel for mountain biking, recreational riding, bicycle commuting and more. We encourage everyone to ride more and dress well. For more information visit www.zoic.com.