EAGLE, Colo. (May 6, 2013) – A few distinguishable threads that run through cycling clans around the world are community, friendship, and camaraderie. Today, Drift Innovation, manufacturer of high-quality action cameras, extends its commitment and support of its local bike community by sponsoring the Vail Beaver Creek Mountain Bike Race Series. As the official action camera of the Colorado event, Drift will capture the series’ seven mountain bike races using their new HD Ghost action camera for participants, among other contributions.
“We understand the tight bonds cyclists have with each other and their communities, and Drift wants to echo those sentiments by continuing to support local events to help grow the sport in our own backyard,” said John Rounds, CEO Drift Innovation Inc (Americas).
With 26 divisions open for mountain bikers of all ages and skill levels, the Vail Beaver Creek Mountain Bike Race Series attracts 2,000 competitors from around the area during its seven races. Participants race on world-class terrain in locations around the Vail Valley including Eagle Ranch, Edwards, Red Cliff, Beaver Creek, West Vail, and Vail Mountain. Awards include $5,200 in cash and $30,000 in prizes. Drift is also looking forward to engaging with local racers on product education and user feedback.
“This race series is great not only for its sense of community, but also because anyone can come out and race against others of similar skill level and have fun doing it,” said Series Director Beth Pappas. “With Drift onboard helping support the series and the Vail Valley, we can now offer racers HD footage from every race.”
Drift joins Bud Light, 1st Bank, Vail Ski Resorts, Under Armor, and other companies as a sponsor. The first race is May 29 with the Eagle Ranch Classic.
For more information about the Vail Valley Bike Race Series and a race schedule, visit: vailrec.com/mountainbikeraces.cfm.
For more information about Drift Innovation, visit: driftinnovation.com.
ABOUT DRIFT INNOVATION
Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift- sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.com.
Verde PR & Consulting