CHICAGO (Nov. 26,2013) – AVEX®, makers of superior performance water bottles and travel mugs, is set to sponsor the two 2013 FIS Beaver Creek World Cup race weeks – known as Birds of Prey – November 29-December 1 and December 6-8. Demonstrating its outdoor industry commitment and investment yet again, AVEX will provide product to VIP attendees throughout the races.
Held over two weekends in Beaver Creek, Colo., the Birds of Prey downhill is recognized as one of the most challenging races on the FIS calendar. This year’s FIS Beaver Creek World Cup is the only World Cup stop in the United States for 2013, and as the premier North American ski race this season, the event promises to be a hub of outdoor sports competition, fun, and celebration.
Unlike the FIS events in Europe, Birds of Prey is free for the public. There is a festival-like atmosphere that surrounds the event, offering an inclusive and unique opportunity for spectators to get out and experience world class racing right here at home. Joining in the festivities, AVEX will have a tent set up to showcase, sell, and raffle off products to attendees in addition to providing event-branded Highland AUTOSEAL Thermal Mugs to VIP guests.
“We are thrilled to partner with such a storied and highly-anticipated event,” said Klara Nowak, senior marketing manager for AVEX. “AVEX’s products are perfect for a variety of outdoor activities, and skiing is at the top of that list. As a growing brand in this market, we are continuing to invest in the outdoor industry, and the Birds of Prey event is the ideal platform to demonstrate that commitment, support these athletes who train so hard and exemplify the outdoor lifestyle, and have a little fun along the way.”
AVEX® thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL® patented technology—a press-to-sip, release-to-seal button that automatically seals between sips—while others offer the patent-pending AUTOSPOUT® technology—a press-to-release button that opens a drinking spout. Many AVEX products feature a spout shield that covers and helps protect the spout from dirt and germs as well as a clip-on handle, making them perfectly suited for the outdoor consumer. AVEX is a brand of Ignite USA, a company with a passion for great products. For more information, visit www.AVEXSport.com.
Verde PR & Consulting