OTB Selects True North To Oversee It's Public Relations Effort

HINGHAM, MA. - OTB, a new footwear brand that stems from a series of shoes and boots built for the Navy SEALS is launching this summer and has selected True North Brand Group, Inc., to spearhead its public relations efforts.

OTB, headquartered in Scituate, Ma., is the brainchild of footwear industry veteran Dan Ellis who has held senior product roles at brands such as Sperry Top-Sider and Reebok. Over the past few years Ellis has been making footwear for the Navy SEALS and their feedback has been instrumental in the development of OTB – a military acronym for “Over the Beach.”

The shoes allow water in and out of the soles providing comfort and stability for anyone who may be around the water, from fisherman to search and rescue.

“After seeing the collection of shoes that Dan had built in conjunction with the Navy SEALS we were thrilled to begin working on this business,” said Mark Tedeschi, president of True North Brand Group, Inc. We've worked with a lot of footwear brands over the years but none that offer the kind of innovation offered by OTB.”

Ellis said he reaching out to a range of different dealers as he is making footwear targeting three different markets: fish, dive and government.

“OTB is a proven footwear collection that has passed the toughest test on earth. Our next challenge is to make sure retailers and consumers understand what we're trying to do. We're thrilled to have True North on our team to help spread the word,” said Ellis.

To learn more about OTB please visit www.otbboots.com. To learn more about True North please visit www.truenorthpr.com



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