Rocketfish Industrial Design Selects True North Brand Group To Lead Ma

Leading Design Firm of Hardgoods and Softgoods To Expand Marketing Reach

EXETER, NH. – Rocketfish Industrial Design has selected True North Brand Group, Inc. to lead its marketing communication effort.

Having designed world-class products for many leading brands in the performance sports category, Rocketfish Design is excited to enter into a new phase in its product development cycle.

The company is a leading designer of footwear, performance sports equipment and accessories, having worked for wide range of leading brands including Timberland, Puma, Titleist, Mavrick Lacrosse, Excel Wet Suites, Reebok, Speedo and New Balance to name just a few.

“Rocketfish has a great story to tell because its team is comprised of athletes who actually use the products they design - giving them a unique understanding of what's required,” said Mark Tedeschi, president of True North Brand Group, Inc. “When not in their New Hampshire studios, you'll find them running triathlons, surfing or watching their kids swimming meets. They truly live and breath in the category.”

Rocketfish is embarking on a new branding and marketing communications campaign as it looks to solidify its place as one of the leading industrial design firms in the performance sports marketplace.


American Made R. Murphy Company Partners with True North Brand Group

AYER, MA. - R. Murphy Company, Inc., maker of premier knives for a wide range of applications from shoe and paper mills to fishing, outdoor, hunting and kitchen knives - has embarked on a new marketing campaign and retained True North Brand Group, Inc., to help generate awareness more

UK International Selects True North Brand Group

POWAY, CA. (October 17, 2006) – UK International has selected True North Brand Group to assist the company with media relations, marketing communications and other PR activities in the US as it looks to expand the reach of the brand into other markets. UK International, already more

Nevé Designs Selects True North to Oversee Public Relation

Contact: Merideth Sullivan True North Brand Group (781) 740-4050Boulder, Colorado - (May 10, 2006) - Nevé Designs has selected True North Brand Group, Hingham, MA, a full service PR and Marketing firm specializing in outdoor and casual lifestyle brands, more

OTB Selects True North To Oversee It's Public Relations Effort

OTB, headquartered in Scituate, Ma., is the brainchild of footwear industry veteran Dan Ellis who has held senior product roles at brands such as Sperry Top-Sider and Reebok. Over the past few years Ellis has been making footwear for the Navy SEALS and their feedback has been more

Alegria Names Industry Veteran Sheri Poe To Lead Brand Marketing

LOS ANGELES, CA. (July 28, 2009) - Alegria Shoes, maker of fun, fashionable footwear with feel-good features has appointed Sheri Poe to the position of Chief Marketing Executive Officer. Poe, founder and CEO of Ryka athletic footwear and most recently CEO of MBT USA, brings to more

Screen Shot 2015-08-19 at 10.58.07 AM

Marker Dalbello Volkl Names Willy Booker To Lead Dalbello Brand

Lebanon, NH. - Marker/Dalbello/Völkl (MDV), a global leader and supplier of snow sports products, announced today that Willy Booker has been selected as the Executive Vice President for the Dalbello Skiboots brand in the US, effective September 1st 2015. Mike Noonan, more

All Terrain Names True North Its PR Agency of Record

SUNAPEE, NH. – All Terrain, a leading maker of natural and healthy skin care products, ranging from DEET free bug repellents to sunscreens to hand sanitizers to first aid as well as children's specific products, has named True North Brand Group its PR agency.“All Terrain's more

Leading Industry Brands Commit to SGMA Spring Market

WASHINGTON, D.C. – March 22, 2007 – Nearly 250 exhibitors have already committed to the SGMA Spring Market (June 11-13; Sands Expo & Convention Center; Las Vegas, Nevada), as the sporting goods industry's premier trade show surges towards its launch in June. Easton Sports, more

DirecSource is Working with Outdoor Design Firms

BOSTON, MA. (April 4, 2013) – DirecSource, working collaboratively with product designers and engineers, is reducing time to market from product concept to completion, allowing brands to create, design and deliver more efficiently. DirecSource provides access to relevant more