All Terrain Names True North Its PR Agency of Record

Brand seeks to communicate with more consumers on-line
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SUNAPEE, NH. – All Terrain, a leading maker of natural and healthy skin care products, ranging from DEET free bug repellents to sunscreens to hand sanitizers to first aid as well as children's specific products, has named True North Brand Group its PR agency.

“All Terrain's primary mission is to sell quality natural remedies for outdoor enthusiasts,” said David Kulow, president of All Terrain. “We're finding that more and more of our target consumers are learning about products like ours from a range of new media sources and we're delighted to have True North on board to tap into all these new media channels,” said Kulow.

Kulow said All Terrain turned to True North because its target consumers are doing more product research on-line and it's important that consumers can find All Terrain on-line and learn more about what separates All Terrain from other traditional skin care brands.

“We're very excited to be working with All Terrain,” said Mark Tedeschi, president of True North Brand Group. “They're on the forefront of research and development and its skin care products contain only the safest natural ingredients available.”

All Terrain is sold at leading outdoor and natural products retail outlets across the country. To learn more about All Terrain please visit www.allterrainco.com

All Terrain joins True North's roster of clients including Volkl Skis, Marker Bindings, Kombi Sports, Gordini, The Perrone Group, Lotuff & Clegg Leatherworks, RE Sunglasses, Ola Loa sport drinks, The Fire Blanket Corporation, Soda Stream Natural Drink Maker and Concave Soccer.

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