All Terrain Launches the “All Terrain Cares” Grant Campaign

Campaign to Help Fund Initiatives Supporting Youth and Outdoor Causes
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Sunapee, NH – All Terrain, manufacturers of natural products for those who enjoy an active outdoor lifestyle, has launched the “All Terrain Cares” Grant Campaign, an initiative designed with two primary goals: To promote youth activity outdoors and to protect open spaces for generations.

The “All Terrain Cares” Grant Campaign is designed to encourage non-profit organizations whose objectives align with those of the Grant Campaign to draw attention to their efforts and compete for financial grants to support their programs.

Beginning on May 16, groups interested in participating should visit www.allterraincares.com and simply follow the application submission instructions. Upon receiving approval of their application, participating groups will be able to use All Terrain's website to generate votes for their causes as well as post comments, images and videos of their efforts.

Information about each cause will be detailed on www.allterraincares.com to help people learn about the cause and groups may also lobby their own friends and families for votes.

There will be three voting periods – the first will kick-off on June 1 and run through June 30, the second will begin on July 1 and run through July 31 and the third voting period will run from August 1 through August 31.

Winners will be selected based on the total number of votes received during the voting period and Grant Campaign awards will be as follows:

• First Place $1,000
• Second Place $500
• Third Place $250

To supplement Grant Campaign's objectives, All Terrain will contribute 20% of every qualified AllTerrain.com purchase to the consumer's designated Grant Campaign participating organization. As an added incentive, All Terrain will offer free shipping for these online transactions.

“At All Terrain, we feel very strongly about encouraging people to spend time outside, being active, and working to protect the natural environment,” said David Kulow, president of All Terrain. “Reaching out to those who share our vision and rewarding them for their efforts is a terrific way for us to expand our collective impact.”

About All Terrain
Headquartered in Sunapee, New Hampshire, All Terrain sells natural, effective products for people who lead active lives, including DEET- free insect repellents, sunscreens, first aid, soaps, sanitizers, and products created especially for kids and pets. All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. For more information visit: www.allterrainco.com.

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