Nevé Designs Selects True North to Oversee Public Relation

Nevé Designs has selected True North Brand Group, Hingham, MA, a full service PR and Marketing firm specializing in outdoor and casual lifestyle brands, to handle its public relations campaign.
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Contact: Merideth Sullivan
True North Brand Group
merideth@truenorthpr.com
(781) 740-4050

Boulder, Colorado - (May 10, 2006) - Nevé Designs has selected True North Brand Group, Hingham, MA, a full service PR and Marketing firm specializing in outdoor and casual lifestyle brands, to handle its public relations campaign.

Nevé Designs specializes in fine gauge sweaters and accessories and distributes their line to specialty market retailers in the U.S. and Canada.

Nevé Designs was founded by Rhonda Swenson in 2002. She is the former creative director for EIR Sports and Chompas Knitwear.

“This line is all about quality, fashion and function and we are excited to have True North on board to help us get the word out about our products to retailers and consumers alike," says Tom Irvine, CEO. “Nevé products have a sell through rate higher than 80 percent which demonstrates that once a customer sees a Nevé, they need a Nevé !"

Nevé high quality products are made from 100% ultra fine Merino wool which is lightweight, soft and washable.

True North is thrilled to help this young company grow by generating product placement and press for Nevé's amazing line of fine knitwear.

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