UK International Selects True North Brand Group

UK International, a leading designer and manufacturer of performance lighting products, protective cases and accessories has selected True North Brand Group, Inc., Hingham, Mass., to support its public relations efforts.

POWAY, CA. (October 17, 2006) – UK International has selected True North Brand Group to assist the company with media relations, marketing communications and other PR activities in the US as it looks to expand the reach of the brand into other markets.

UK International, already a market leader in the Dive and Industrial markets, specializes in dependable high quality lighting products designed for utility, safety and fire and rescue as well as personal lighting products for scuba divers.

“I have had the pleasure of working with the True North Brand Group once before in my career and I admire the team's sense of integrity and work ethics”, said Michael Fattori, Director of Sales and Marketing of the US Outdoor Recreation & Government division for the company. “True North is committed to their clients and consistently delivers exceptional results. I know through first-hand experience, that UK has made an excellent choice in partnering with the True North team,” said Fattori.

Led by a world-class team of innovative and technical designers, UK has plans to expand the company's product categories and in turn aggressively expand its US retail and consumer base in 2007.

“What attracted us to UK International is the level of innovation they bring to the table,” said Gigi de Young, the account representative from True North Brand Group, Inc., who will represent the company. “The innovation they have brought to the dive and industrial markets is unparalleled and we're excited to help spread the word as they enter other performance markets,” said de Young.

True North Brand Group is a full service public relations, marketing and strategic planning company based in Hingham, Mass. specializing in performance and technical products for the industrial, outdoor, athletic and fitness markets. For more information about True North Brand Group, Inc., please visit

For over a quarter century UK International, better known as UK, has been in the business of designing and manufacturing lights, protective cases and accessories for use in harsh or difficult environments. Our waterproof lights are the standard for scuba divers, fire fighters, utility workers and health and safety personnel. UK protective dry cases meet rigid standards set by OEMs to protect their products in challenging environments. For more information on UK International, please visit