Gigi deYoung- True North Brand Group

Underwater Kinetics (a.k.a. UK International) announced today that it has completed its acquisition of HangAir®, Inc.- designers and manufacturers of the HangAir® Drying System. UK's strategy is to keep the original product name but market it under the Underwater Kinetics brand ...read more

Underwater Kinetics (a.k.a.UK), a leading maker of innovative personal lighting equipment in the dive and industrial markets, has set its sites on the outdoor market with the launch of the first model of a new collection of headlamps built exclusively for that market. “What ...read more

POWAY, CA. – Underwater Kinetics is pleased to announce the appointment of OutdoorIn Sports as the company's regional sales agency for the Rockies region. Led by industry veteran, Kyle Burgess, OutdoorIn Sports will represent the UK in the states of Colorado, Utah, New Mexico ...read more

POWAY, CA. – Underwater Kinetics has been awarded both a Tester's Choice Award and a Best Buy Recommendation from Scuba Diving Magazine for their C8 eLED® Plus light- the first high-intensity dive light that runs brighter under water than it does on land and a Tester's Choice ...read more

UK International, renown for its dependable high quality protective cases which protect valuable equipment under the most difficult conditions, has set its sights on the outdoor market- releasing a new collection of cases designed to fulfill the unique needs of backpackers, ...read more

WASHINGTON, DC. – SGMA Spring Market will be the new hub of the sporting goods and fitness market when it convenes June 11-13, 2007 at the Sands Expo & Convention Center in Las Vegas. More than 150 exhibitors are already on board with brands such as Everlast, LAMAR Health ...read more

STOWE, VT. - (January 2, 2007) Tubbs Snowshoes will be represented in the Eastern Great Lakes region effective immediately by Active Pursuits, a sales agency based in Traverse City, MI representing outdoor, water sports, and ski/snowsports manufacturers. Active Pursuits president ...read more

POWAY, CA. - UK International has hired a new sales team to support its expansion into the outdoor market. The company, long respected for its high quality lighting products and innovative technologies, will begin a concentrated effort to design and market outdoor recreational ...read more

POWAY, CA. (November 27, 2006) – UK International's protective cases have long been relied upon to protect valuable equipment under the most difficult conditions. Now the company has designed two new collections of cases; the UltraCaseTM collection, and a new line of 12 extra ...read more

POWAY, CA.- UK International, a market leader in the Dive and Industrial lighting markets - whose innovative technologies have received numerous industry awards - has set it sights on the outdoor market.Renown for its dependable high quality lighting product design innovations, ...read more

POWAY, CA. (October 24, 2006) – Underwater Kinetics (UK International) continues to advance LED technology with the introduction of a new light that burns brighter under water than it does on land.Featuring a proprietary ‘through the lens” heat sink that was developed by ...read more

WASHINGTON, DC. – October 10, 2006 - The Sporting Goods Manufacturers Association has selected True North Brand Group, Inc., Hingham, Ma., to oversee public relations efforts for SGMA Spring Market. SGMA Spring Market is a focused industry event that provides manufacturers ...read more

Marblehead, MA - One of the most overlooked aspects of peak athletic function is foot and ankle alignment. If it's not right, or if it's not maintained, your performance suffers. So does your sports lifespan. Enter ALINE, makers of a brilliantly simple system that allows you to ...read more

TRENTON, NJ. – Princeton Tec, a leading developer and manufacturer of personal and sports lighting products, is pleased to announce the hiring of S and R Outdoors and High Mileage Sales as the new sales representatives in the South Eastern U.S. territory for the company. The ...read more

TRENTON, NJ. - Princeton Tec, a leading manufacturer of technical performance lighting products has hired The Sherpa Group Two, a sales team based in Portland, OR to service retailers in the states of Alaska, Washington, Oregon, Idaho and Montana. "We are very pleased to have the ...read more

Walk-EZ™ International and Lotus™ International CO., Ltd. have announced that they have signed a multi year contract which is effective immediately. “Our common goal is to grow the ski industry by fixing the chronic problem of walking in uncomfortable ski boots with our ...read more

Over 1500 people attend the fourth annual Romp to Stomp Out Breast Cancer event at the Frisco Nordic Center in Frisco, CO on Saturday, March 11th.This year's event raised over $65,000 for the Denver Metropolitan Affiliate of the Susan G. Komen Breast Cancer Foundation; an ...read more

HINGHAM, MA- True North Brand Group, known for its out-of-the ordinary efforts to get the attention of the media people, announced today that Denver-based Walk-EZ International has selected True North as its public relations agency of record.True North will assist Walk-EZ to ...read more