Get Your Feet on Straight! - SNEWS

Get Your Feet on Straight!

One of the most overlooked aspects of peak athletic function is foot and ankle alignment.

Marblehead, MA - One of the most overlooked aspects of peak athletic function is foot and ankle alignment. If it's not right, or if it's not maintained, your performance suffers. So does your sports lifespan. Enter ALINE, makers of a brilliantly simple system that allows you to understand and optimize your alignment - all by spending about five minutes in a retail setting… By taking advantage of ALINE's comprehensive understanding of human motion, you reward yourself with a longer-lasting, higher-performing sports experience.

The heart of ALINE's system is the ALINEr—a laser assisted measuring system that quickly sizes the foot and tells you exactly what needs to be done to overcome the wear and tear that may be holding you back (or keeping you home). The device can be easily used by retail sales staff and expert boot-fitters alike.

The ALINEr is the love child of designer Keith Orr and ski legend/footwear guru Gordon Hay. Orr is an engineering savant who has designed leading-edge equipment for orthopedic surgeons, developed DMX footwear technology for Reebok, and created key products for Burton's Redline. Hay—a local ski hero and pioneer cliff huckster—spent 20 years building legendary custom footbeds for elite athletes. He's sent skiers to the Olympics and climbers to the top of Everest. Top performers in both sports make pilgrimages from around the world, just to be fitted by Gordon.

“This has been the perfect way to join our knowledge of human anatomy and systems engineering, and to do it in a way that's understandable and accessible to athletes at every level,” says Orr. “We've taken Gordon's lifetime of experience and intuitive knowledge and built it into everything we do.”

Once you've spent a few minutes on the ALINEr, you'll “know your line” and have all the knowledge you need to perfectly align your feet, ankles, and lower legs. And because very few products actually allow for optimal alignment and proper foot motion, Hay and Orr have developed the BFAST foot suspension system—an unprecedented technology that fits into your footwear and instantly improves control, balance, and power transfer. The result is that you regain the performance of years gone by…and maintain your performance for years to come.

The ALINEr experience is free at retail. The BFAST foot suspensions system costs $50 and can be transferred into any rigid footwear you choose.

“It's amazing to me that we spend so many billions of dollars on sports equipment and footwear—and we remain ignorant of our own unique biomechanics, which are more important than any piece of gear,” says Derek Carroll, president of ALINE. “A few millimeters of misalignment can lead to a huge loss of performance and a whole range of biomechanical problems…why not fix it at the source?”

In just 100 days, ALINE has opened over 100 accounts nationwide. Once you've experienced ALINEment, you'll understand why. So get your feet on straight, and change your possibilities forever.

Located in Marblehead, MA, ALINE is a technology and intellectual property company focused on improving the sports performance and enjoyment of our customers.

Aline Systems, Inc.
Marblehead, MA 01945-3327


Walk-EZ™ International Chooses True North Brand Group

HINGHAM, MA- True North Brand Group, known for its out-of-the ordinary efforts to get the attention of the media people, announced today that Denver-based Walk-EZ International has selected True North as its public relations agency of record.True North will assist Walk-EZ to more

UK Launches New Line of Protective Cases for Spring

UK International, renown for its dependable high quality protective cases which protect valuable equipment under the most difficult conditions, has set its sights on the outdoor market- releasing a new collection of cases designed to fulfill the unique needs of backpackers, more

Cloudveil Gets Priorities Straight In Multi Media Ad Campaign

Cloudveil, maker of inspired mountain apparel, has launched a new interactive media campaign for Winter 09 that ties in humorous product offerings with integrated social web initiatives. The ad campaign, designed by TDA Advertising, of Boulder, takes an honest look at outdoor more

SGMA Spring Market- 2007’s Most Important Buying Event

WASHINGTON, DC. – SGMA Spring Market will be the new hub of the sporting goods and fitness market when it convenes June 11-13, 2007 at the Sands Expo & Convention Center in Las Vegas. More than 150 exhibitors are already on board with brands such as Everlast, LAMAR Health more

Underwater Kinetics Purchases HangAir® Product Line

Underwater Kinetics (a.k.a. UK International) announced today that it has completed its acquisition of HangAir®, Inc.- designers and manufacturers of the HangAir® Drying System. UK's strategy is to keep the original product name but market it under the Underwater Kinetics brand more

UK to Launch a New Headlamp Technology

Underwater Kinetics (a.k.a.UK), a leading maker of innovative personal lighting equipment in the dive and industrial markets, has set its sites on the outdoor market with the launch of the first model of a new collection of headlamps built exclusively for that market. “What more

Tubbs Colorado Romp Event Raises over $65,000

Over 1500 people attend the fourth annual Romp to Stomp Out Breast Cancer event at the Frisco Nordic Center in Frisco, CO on Saturday, March 11th.This year's event raised over $65,000 for the Denver Metropolitan Affiliate of the Susan G. Komen Breast Cancer Foundation; an more

Tubbs and American Hiking Society Partner

STOWE, VT – Tubbs Snowshoe Company® and American Hiking Society® announced today a partnership aimed at maintaining and conserving trail access for hikers and snowshoers and promoting Tubbs TrailNet™, a comprehensive online trails directory for snowshoe hikes and walks. The more

UK International Enters the Outdoor Market

POWAY, CA.- UK International, a market leader in the Dive and Industrial lighting markets - whose innovative technologies have received numerous industry awards - has set it sights on the outdoor market.Renown for its dependable high quality lighting product design innovations, more