UK International Enters the Outdoor Market

UK International has set it sights on the outdoor market.
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POWAY, CA.- UK International, a market leader in the Dive and Industrial lighting markets - whose innovative technologies have received numerous industry awards - has set it sights on the outdoor market.

Renown for its dependable high quality lighting product design innovations, UK International has had a long history of innovation and success. Recognizing that its brand awareness amongst consumers was the key to their success, UK International has decided to focus its attention on the market in which they could be the dominant player.

"For over thirty-five years Underwater Kinetics has been designing products for the Dive and Industrial markets. UK is the market leader in the Dive Industry and has won numerous awards for its innovation in the industrial market,” said Walter Kaihatu, President of the company. “We see a void in the outdoor marketplace and we believe our superior level of innovation and technical expertise gives us an advantage in filling that void,” said Kaihatu.

To make the transition into the outdoor marketplace, Kaihatu said it was imperative to bring in someone who knows the outdoor marketplace.

“We feel we have accomplished that goal by appointing Michael Fattori as our Director of Dive, Outdoor and Government Sales,” said Kaihatu. “Mike is an experienced veteran in the category and we feel he is the perfect person to run this channel for us.”

Before joining UK, Michael Fattori was responsible for identifying and establishing the outdoor sports division for Princeton Tec, a manufacturer of personal lighting products.

"What attracted me to UK is the brand's ability to not only identify a need in the market place but their superior design and manufacturing capabilities which enables UK to deliver award winning product. With that kind of infrastructure in place, I can't tell you how excited I am to begin reconnecting with all my friends in the outdoor marketplace and introduce them to the UK brand,” said Fattori.

For over a quarter century UK International, better known as UK, has been in the business of designing and manufacturing lights, protective cases and accessories for use in harsh or difficult environments. Our waterproof lights are the standard for scuba divers, fire fighters, utility workers and health and safety personnel. UK protective dry cases meet rigid standards set by OEMs to protect their products in challenging environments. For more information on UK International, please visit http://www.ukinternational.com

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