DirecSource Expands Marketing Efforts Aimed at Active Outdoor Market

Retains True North Brand Group, Inc., to lead branding efforts
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ANNISTON, AL – (October 19, 2011) DirecSource, a leading Global Sourcing and Manufacturing Services Provider, is undergoing an image makeover with a new branding campaign that includes a new company website that launched today, new logo and messaging that highlights its expertise in key markets.

“DirecSource is a unique partner servicing hundreds of brands across a wide range of industries,” said Ed Ring, COO of DirecSource. “We need to deliver our message to brands seeking manufacturing solutions, we don't just provide them access to a factory, we provide them access to an entire business network that goes far beyond just manufacturing.”

Ring says DirecSource offers diversity working with over 500 material suppliers and manufactures in Asia that can make most any product in any category.

“We manage the entire process - from sourcing and quality control to manufacturing and packaging as well shipping and fulfillment,” said Ring.

To help communicate that message Ring has partnered DirecSource with True North Brand Group, Inc., to oversee its marketing efforts that will include everything from a new company logo and web site to market specific communication tools that include targeted public relations campaigns and collateral materials aimed at individual markets.

Ring is in the process of aligning DirecSource with specific market channels allowing DirecSource to focus on its core business channels which include, Sports and Fitness (including the outdoor and team channels), Medical and Healthcare as well as products for Mothers, Infants and Toddlers.

DirecSource is a Leading Global Supply Chain Solutions Company providing sourcing, manufacturing, logistics, shipping, warehousing and fulfillment services. To learn more about DirecSource please visit www.direcsource.com or contact Ed Ring at edr@direcsource.com
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