OIA Announces Education Program for Outdoor University at Outdoor Retailer Summer Market



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Kate Fielder Jenkins
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OIA Announces Education Program for 
Outdoor University at Outdoor Retailer Summer Market

Key themes include retail business strategies, supply chain best practices,
product and marketing trends and recreation policy 

Boulder, Colo., July 29, 2015 – OutdoorIndustry Association® (OIA), in partnership with Outdoor Retailer, announced today that it will offer more than 40 free education sessions as part of Outdoor University® at Outdoor Retailer Summer Market in Salt Lake City. The program kicks off with the OIA Industry Breakfast sponsored by The North Face on Wednesday, August 5 at 7:00am. The keynote presentation features athlete, Pete Athans, and Norbu Tenzing, Vice President, American Himalayan Foundation. Pete and Norbu will bring to life Nepal’s post-earthquake struggles and how we as the outdoor industry, can engage, return and rebuild. For those who cannot attend in person OIA will simulcast the event via BrandLive. To register for the simulcast for free, click here.

Outdoor University sessions at Outdoor Retailer (OU@OR) continue through Friday, August 7 and are included with an Outdoor Retailer registration. All of these education events will be held at the Salt Lake City Marriott Downtown at City Creek. Some key themes of this summer’s OU@OR are market and retail business strategies, supply chain best practices, product and marketing trends and recreation policy. A few sessions to highlight are:

  • Winning with Trade: Opportunities for the Outdoor Industry in the Global Economy, Wednesday, 8/5 @ 2:00pm
  • Identifying and Targeting Your Current or Opportunity Customer Segments, Thursday, 8/6 @ 9:30am
  • How Can Retailers Drive Responsible Business Practices, Thursday, 8/6 @ 3:00pm

“OIA works continuously to deliver programs and services designed to share knowledge, stimulate innovation and support business success across the industry. This is a great opportunity for attendees to learn about significant trends and get actionable strategies that they can apply to their business,” said Michelle Biersner, OIA director of events and education. “The Outdoor University sessions offer something for retailers, manufacturers, independent representatives and everyone who will be attending Outdoor Retailer Summer Market 2015.”

Outdoor University is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. To see the complete listing of Outdoor University sessions at OR, go to https://outdoorindustry.org/events/outdoor-retailer-summer-market/education-at-outdoor-retailer/

Three weeks after Outdoor Retailer Summer Market, OIA will make available on-demand videos of selected sessions on the OIA website at outdoorindustry.org/ou.

Outdoor Industry Association

Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 employees of manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.