OIA and Outdoor Retailer Announce 30 Brands for Made in America Product Showcase at OR Summer Market

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FOR IMMEDIATE RELEASE

Media contacts:

Kate Fielder Jenkins
Starview Strategies
(435) 640-6110
kate@starviewstrategies.com

Gareth Martins
Outdoor Industry Association
303-327-3539
gmartins@outdoorindustry.org

OIA and Outdoor Retailer Announce 30 Brands for Made in America Product Showcase at OR Summer Market

(Boulder, Colo.) July 30, 2015– Outdoor Industry Association® (OIA) and Outdoor Retailer (OR) have announced the 30 outdoor brands whose products will be featured in the third Made in America Product Showcase at OR Summer Market, August 5-8, 2015. The exhibit will be located on the upper concourse near the east entrance to the Salt Palace Convention Center. It will feature educational information about U.S. sourcing and manufacturing, as well as information about participating companies and their products.

The outdoor industry continues to evolve and diversify in an increasingly global economy. This evolution is represented in “Made in the U.S.A.” outdoor products. The showcase features some of the great apparel, footwear and gear being created in communities across the United States and is designed to educate retailers, exhibitors and all show attendees about the benefits of and progress in U.S. manufacturing.

The participating companies are:

Backpacker's Pantry
Black Diamond
BlackStrap Industries Inc.
Carhartt
CiloGear
Danner (LaCrosse Footwear, Inc)
Decibullz
drirelease / Optimer Brands
Emberlit
Exotac Inc
Farm To Feet
Glide Paddlesports
Henschel Hat Co.
Hickory Brands, Inc.
Kletterwerks
KEEN Footwear
Lifetime Products
Misty Mountain
Moji
Nalgene Outdoor Products
New Balance Athletic Shoe, Inc
Nite Ize
Peet Shoe Dryer, Inc.
Polartec, LLC
SternoCandleLamp
The North Face
Thule
Treat Planet, LLC
United By Blue
Vapur, Inc.

Multiple companies will also be participating in a fundraiser product sale with proceeds benefitting The Outdoor Foundation Community Investment Fund. Stop by their booths to learn about and test Made In America gear, all while supporting grassroots nonprofit projects in communities across the country.

Please visit the showcase webpage to learn more about the brands participating, their products and where you can find them at in the show. A Made In America Showcase flyer is available throughout the duration of the show at the Showcase and the OIA booth.

Other Made in America events occurring at OR Summer Market include the following:

OIA Made in America Working Group Meeting (Open to all)
Thursday, August 6th, 9:00-10:00 AM
Salt Lake Marriott Downtown at City Creek, Alta/Snowbird Room

OIA Made in America Working Group

The OIA Made in America Working Group is made up of 200 companies and was established in 2009 to provide a forum for outdoor companies who manufacture in the United States to connect, share resources and communicate their needs and challenges to OIA.

For more information regarding the showcase or joining the Made in America Working Group, please contact Andrew Pappas at apappas@outdoorindustry.org.

Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.

Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

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