FOR IMMEDIATE RELEASE
Outdoor Industry Association
Outdoor Industry Association® Announces Educational Lineup for Outdoor Retailer Winter Market
Nearly 50 Outdoor University® Sessions to Be Offered during January Tradeshow
Boulder, Colo., Dec. 13, 2012 — Outdoor Industry Association® (OIA) and Outdoor Retailer have announced the Outdoor University® schedule for Outdoor Retailer Winter Market (ORWM) in Salt Lake City in January. The lineup includes nearly 50 educational sessions designed to help the outdoor industry stay ahead of the curve on critical business topics.
Outdoor University sessions begin the day before the trade show, on Jan. 22, with seven sessions targeted specifically for retailers. These are being held in the afternoon, giving attendees time to attend the Outdoor Retailer All Mountain Demo in the morning. Topics covered on this “Day Zero” range from pricing psychology, upcoming product trends, new retail realities, motivating employees, leasing strategies, and more
Jan. 23-25, Outdoor University at ORWM includes more than a dozen daily sessions, covering a broad range of topics for both manufacturers and retailers, such as consumer trends, domestic manufacturing, social responsibility and fair labor, techniques for competing against Amazon, Google marketing, liability issues, time to market, online strategies and other areas of interest to outdoor businesses.
Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. Non-members can access OU sessions for a nominal fee.
OIA is the title sponsor of Outdoor Retailer and partners with Nielsen Expositions to present Outdoor University at Outdoor Retailer.
All Outdoor University at Outdoor Retailer sessions are free and open to ORWM attendees. View the full lineup at outdoorindustry.org/OUatOR.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, Calif., Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Now celebrating more than 30 years, Outdoor Retailer (outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.