FOR IMMEDIATE RELEASE
Outdoor Industry Association
Outdoor Industry Association® April Outdoor University® Curriculum Announced
Live Sessions and Newly Released Recordings Explore a Wide Range of Business Issues
Boulder, Colo., April 8, 2013 — Outdoor Industry Association® (OIA) has announced its April Outdoor University® lineup, with live sessions on patents and sustainability, as well as eight newly released recordings from Outdoor University at Outdoor Retailer Winter Market.
Outdoor University is OIA’s education platform, which delivers a robust curriculum of professional development seminars each month. Outdoor University® workshops and online sessions break down complex challenges and issues specific to outdoor industry businesses. Led by industry experts and business influencers, they offer outstanding opportunities to learn about current business trends and tips for how to be more profitable.
The following live sessions are being presented in April.
April 24 – 10 am (MDT): Avoiding Patent Pitfalls — Protecting Your Business's Crown Jewels
The legal experts from Stoel Rives explore a common product development scenario, illustrating potential perils of joint development, vendor relationships, field testing, secret commercial activity, provisional patent applications, and more.
April 25 – 10 am (MDT): Establish a Proactive Chemicals Management Strategy with the CM Framework
In this webinar you will learn why you should take a proactive approach to chemicals management in your supply chain and final products — and how you can use the new “Chemicals Management Framework” tool being piloted by the OIA Sustainability Working Group.
In addition, the following recorded sessions from Outdoor University at Outdoor Retailer Winter Market are now available online:
Town Hall: The Role of Industry in the Future of Conservation Advocacy
Advocating for conservation and preservation is a top priority for the outdoor industry. This town hall session examines the public policy process and equips outdoor companies to help OIA improve recreational access and participation in a fast-changing world.
The Digital Journey of Outdoor Sports Enthusiasts
The experts at Google discuss how outdoor brands and retailers can influence shoppers during the purchase journey, with a special focus on the role of search, video and mobile. This session explores shopper behavior and effective digital marketing strategies to reach potential buyers.
Protecting Your Brand on the Web and in Social Media
Nationally recognized legal experts discuss how the Internet has changed the world of brand protection. This session covers copyright infringements, counterfeiting, and how to best safeguard your brand in a world where the Internet has blurred country boundaries and social media enables an instant international town hall meeting.
The Psychology or Pricing: Psycho Pricing for Profit
Learn the ins and outs of how to price inventory for profitability, including initial markups, markdowns, and the financial and psychological impact of price.
Top Eight “Must Haves” for Outdoor Fall-Winter 2013 Market
This session covers eight specific items and/or trends in products that every buyer must know for the FW13 market. This is specifically targeted for buyers and merchandisers, and discusses ideas and items — not brands or promotions.
The Face of Your Brand: Energizing Frontline Employees
Learn how to motivate the employees that have the greatest impact on customer service. This session examines four critical areas to facilitate motivation and deliver premium service experiences.
What Big Brands Know: Grow Any Business Like a Billion Dollar Brand
Gerry O'Brion — a nationally recognized speaker, author and marketing expert — discusses five strategies that the best companies use to grow in crowded markets. This presentation is packed with information, strategies and case studies about companies that are doing it right.
Sustainability among Youth Culture: How Youth Care, Buy and Act
This presentation — based on a Label Networks’ study on youth attitudes toward the environment, humanitarian issues, greenwashing, brand transparency, happiness, and more — examines how today’s 13- to 25-year-olds think and act and how this affects their purchasing decisions and lifestyle choices.
Outdoor University recordings are free to all employees of OIA member companies. For non-OIA members, some sessions are free and others require payment of a nominal per-session fee.
Learn more at outdoorindustry.org/ou.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.