Outdoor Industry Association® June Outdoor University® Curriculum Announced

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Media contact:
Avery Stonich
Outdoor Industry Association
303.327.3511
astonich@outdoorindustry.org

Outdoor Industry Association® June Outdoor University® Curriculum Announced
Live Sessions and Newly Released Recordings Explore a Wide Range of Business Issues

Boulder, Colo., May 28, 2013 — Outdoor Industry Association® (OIA) has announced a diverse Outdoor University® lineup for June, with live sessions that explore global anti-bribery compliance, sustainability initiatives and social responsibility audits, as well as three newly released recordings from sessions at Outdoor Retailer Winter Market, on topics that include business strategy, future outdoor trends and blogging.

Outdoor University is OIA’s education platform, which delivers a robust curriculum of professional development seminars each month. Outdoor University® workshops and online sessions break down complex challenges and issues specific to outdoor industry businesses. Led by industry experts and business influencers, they offer outstanding opportunities to learn about current business trends and tips for how to be more profitable.

The following live sessions are being presented in June:

June 5 – 10 am (MDT):Greasy Palms and Orange Jumpsuits: The Importance of Global Anti-Bribery Compliance
Jason E. Prince, Stoel Rives, LLP
Co-presented by OIA and Stoel Rives, this presentation will explore the steps outdoor industry companies should take to create a culture of global anti-bribery compliance through written policies, training, due diligence, contract terms and monitoring.

June 6 – 10 am (MDT):New Equipment Higg Index: Benchmark the Sustainability of Your Gear Product: Part 2
OIA and members of the Equipment Working Group
This webinar will serve as a follow-up to the May 16, 2013 Equipment Index launch webinar. It will include a demonstration on how to use the product module. We will also be using this webinar to respond to any questions or feedback of the tool and the pilot program.

June 13 – 10 am (MDT): How to Choose an Audit Firm to Conduct Baseline Social Responsibility Audits
OIA and members of the Social Responsibility Working Group
Designed for brands and suppliers interested in starting their own social responsibility program, this webinar will provide information on how to begin conducting baseline audits of suppliers using third party monitoring firms.

June 27 – 10 am (MDT): Social/Fair Labor Service Providers: Moving Beyond Audits
OIA and Social Responsibility Working Group
Building on the June 13th webinar, which provided guidance on choosing firms to conduct social responsibility audits, the panelists on this webinar will discuss the ways in which organizations can move beyond audits and increase their capacity to establish and implement robust social responsibility policies.

In addition, the following video recordings from sessions at Outdoor Retailer Winter Market are now available online:

Bridging the Gap: Four Rules for Turning Strategy Into Performance
Dan Markovitz, TimeBack Management
Why is strategic execution so hard? Why do so many strategies end up in a binder on a shelf collecting dust, totally divorced from what you’re actually doing? Join in to learn four powerful rules that will help you implement and execute your strategy and improve your overall organizational effectiveness.

Future Outdoor Trends for Fall/Winter 2014
Haysun Hahn & Katarina Sjoblom, Fast Forward Trending
Starting with the socio-economic influences, this must-attend session for designers and buyers is devoted to design trends for FW 14 and will cover the directional colors, textile/material trends, graphic trends and aesthetic evolution for the outdoor / lifestyle market.

How to Work With Bloggers to Create Buzz About Your Products
Wil Klass, Spot Cool Stuff
In the United States, 42% of consumers regularly get input from a blog before making a purchasing decision. So how can you get bloggers to write about your product? Hear a popular blogger share his perspective on how he chooses which brands to write about.

Outdoor University recordings are free to all employees of OIA member companies. For non-OIA members, some sessions are free and others require payment of a nominal per-session fee.

Learn more at outdoorindustry.org/ou.

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.

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