OIA Expanding Outdoor University® Offerings in 2012

Outdoor Industry Association is expanding its popular Outdoor University program in 2012, quadrupling the number of live webinars while also providing access to more recorded sessions on its Web site.

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I Ling Thompson

Outdoor Industry Association



LaRae Marsik

Outdoor Industry Association



Outdoor Industry Association® Expanding Outdoor University® Offerings in 2012

Weekly Webinars, Online Curriculum Access among Program Enhancements

Outdoor Industry Association® (OIA) announced today that it is expanding its popular Outdoor University® program in 2012, quadrupling the number of live webinars it offers while also providing access to more recorded sessions on its Web site.

Outdoor University develops educational training and professional development sessions on topics relevant to retailers, manufacturers, and suppliers in the outdoor industry. In 2012, in addition to live sessions at Outdoor Retailer, Outdoor University is offering webinars—as frequently as twice weekly—on topics ranging from retail innovation, research, sustainability, best practices, trade and supply chains, and other issues the outdoor recreation industry faces. 

OIA is expanding its educational opportunities in response to member demand and to provide resources to help outdoor recreation companies improve business processes and grow sales. Led by industry experts and business influencers, Outdoor University sessions give participants the option to join workshops and online discussions, or access recorded curriculum online, on-demand. Sessions are free for OIA members and available for a nominal fee to nonmembers.

“We are in a unique position to provide broad knowledge and information outdoor recreation companies need to solve key challenges and achieve business success,” said LaRae Marsik, vice president of business intelligence for OIA. “Our 2012 sessions cover a broad range of topics. These are valuable resources, yet we recognize that our members face time and resource constraints. By offering recorded sessions online, we are creating a valuable knowledge platform our members can access when they have time.”

New this year, Outdoor University is recording most of its live sessions—in addition to webinars—to provide members with greater access to OIA’s educational resources.

Outdoor University will present seven live sessions at Outdoor Retailer Winter Market this week. Topics range from the challenges of producing products in America, establishing and maintaining business credit, how to attract investment dollars, and supply-chain sustainability issues.

In addition, a live session February 7 at the University of Colorado will feature Patagonia CEO Casey Sheahan, discussing the challenges and opportunities he faces in running one of the most socially responsible companies in the world. Sheahan will demonstrate how Patagonia’s growth accelerated even faster when it brought total awareness to the full spectrum of its real-world impacts and extreme transparency to its daily operations.

OIA usually announces Outdoor University sessions two months in advance. For more information about Outdoor University and upcoming opportunities, visit outdoorindustry.org/events.outdooruniversity.php.

Outdoor Industry Association

Based in Boulder, Colorado, Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment, and services. For more information go to outdoorindustry.org or call 303.444.3353.