FOR IMMEDIATE RELEASE
Outdoor Industry Association
Outdoor Industry Association® Offering 39 Outdoor University® Sessions at Outdoor Retailer
Holistic Curriculum Designed to Help Industry Understand and Adapt to Key Trends
Boulder, Colo., July 30, 2012 — As part of an expanded partnership with Outdoor Retailer, Outdoor Industry Association® (OIA) is presenting 39 educational sessions at Outdoor Retailer Summer Market, which takes place Aug. 2-5 in Salt Lake City. The expanded curriculum is designed to help the outdoor industry stay ahead of the curve on critical business topics.
Outdoor University sessions begin the day before the trade show, on Aug. 1, and continue through Saturday, Aug. 4. They will cover a variety of topics, including e-commerce, mobile technologies, experiential retail success, consumer trends, fair labor practices, hub manufacturing strategies, indexing product sustainability, business succession planning, free trade agreements, growth markets, advocacy, social media and more. The curriculum includes subject matter relevant to both retailers and manufacturers.
All OR Summer Market Outdoor University sessions are free and open to OR attendees.
Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. Non-members can access OU sessions for a nominal fee.
To see the complete listing of Outdoor University sessions at OR, go to outdoorindustry.org/OUatOR.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, Calif., Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Now celebrating more than 30 years, Outdoor Retailer (outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.