OIA Offers Diverse Slate of Outdoor University® Sessions in May

Outdoor Industry Association's Outdoor University has a lot of great sessions on tap for May, covering topics like social media engagement, marketing to Baby Boomers, chemicals management, unilateral pricing programs, and social responsibility.


Media contact:

Avery Stonich

Outdoor Industry Association



Outdoor Industry Association® Offers Diverse Slate of Outdoor University® Sessions in May

Webinars are free for OIA members

Boulder, Colo., May 11, 2012 —
Outdoor Industry Association® delivers a robust curriculum of professional development seminars each month. Outdoor University® workshops and online sessions break down complex challenges and issues specific to outdoor industry businesses. Led by industry experts and business influencers, they offer outstanding opportunities to learn about current business trends and pick up tips for how to be more profitable. Topics range from retail innovation, research, sustainability to best practices, trade and supply chains and other current issues.

These online webinars are free for OIA members and available for a nominal fee for non-members.

Check out these upcoming sessions, being presented in May.

May 15, 2 pm:
Driving Social Media Engagement, Part 3 of 3

This session turns the tables and puts you in the social media driver’s seat. If you want to know how to proactively direct how your brand is talked about and “shared” online, you’ll want to be in on this session.

May 17: How to Hit the Boomer Bull's Eye and Win

Learn the best experiential marketing strategies for engaging this audience. Learn how to reach them through technology and media, what trends they’re driving and the messages that work best.

May 22: The Chemicals Management Regulatory Landscape

Brands and retailers can become better informed on the most significant chemicals management-related regulatory initiatives that impact outdoor products in the U.S. and globally.

May 23, 10 am:
Navigating the Legal Landscape – Unilateral Price Programs

Explore the current laws and limitations of resale price maintenance, how unilateral price programs work and what benefits and drawbacks exist for both retailers and manufacturers.

May 29, 10 am:
 Foundations for Implementing Socially Responsible Practices into your Supply Chain

Understand the building blocks of a successful social responsibility program and make the case for companies to implement these programs based on historical examples.

If you missed the first part of a series, you can view a recording online at outdoorindustry.org/ou.

Outdoor University webinars are free to all employees of OIA member companies. Non-members can access webinars for a nominal per-session fee.

Register for an Outdoor University webinar today.

About Outdoor Industry Association

Based in Boulder, Colo., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.