Madshus US Ski Team Builds Momentum in Domestic and International Competition

Author:
Updated:
Original:
madshus logo

SEATTLE, Wash. (January 16, 2014) – Madshus, the world’s leading performance Nordic ski company, has been investing in a growing roster of talented US athletes to represent its REDLINE products in domestic and international races. The US Madshus team is comprised of talented athletes across both Nordic Combined and Cross Country competition.

“We’ve worked hard in the US to build a well-rounded team that comprises athletes competing in Europe and World Cup competition with a host of athletes who dominate the domestic race scene,” said Chris McCullough, Global Brands Manager for K2 Outdoor and US Marketing Manager for Madshus. “It remains a focus for us to expand our reach on the global stage while also capitalizing on an emerging North American market through strong domestic representation,” said McCullough.

With the signing of Brian and Caitlin Gregg last August, the Madshus team has seen solid momentum leading into the early part of the 2014 season. Brian and Caitlin Gregg join an impressive roster of US athletes that includes World Cup competitors: Noah Hoffman, Todd Lodwick, and Bryan Fletcher, as well as dominant domestic racers Ryan Scott, Sam Naney, and Miles Havlick. Through the first half of the 13/14 season Madshus athletes have achieved monumental results in both domestic and international competition:

Noah Hoffman:
Hoffman finishedninth in the overall standings at the World Cup event in Kuusamo, Finland in December, 2013. He then followed that up with the best ever finish for a US male at the Tour de Ski in Val Di Fiemme, Italy, finishing in 25th place. Having secured his spot for Sochi, Hoffman has proved to be one to watch this season.

Brian Gregg:
Brian Gregg has stacked the early part of the 13/14 season with a host of topline results. Brian recently capped off an impressive National Championships with a strong second-place finish in the 30k Freestyle.

Caitlin Gregg:
Caitlin Gregg has bettered the field in nearly every race she’s entered this season, culminating with her dominant victory at US Nationals; she won the 20k Freestyle by nearly four minutes, marking the fourth national title of her career.

Todd Lodwick
With his victory at the US Trials in December, 2013, Todd Lodwick secured his ticket to Sochi, for the sixth time as a Nordic Combined Madshus athlete.

To learn more about Madshus’ complete team of athletes go to madshus.com/team.

About Madshus

The worlds oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether it be designed for World Cup level race, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since its founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence and championship level performance Madshus skiers have come to expect.

Related

Empower logo.Madshus.PR

Madshus Revolutionizes Ski Customization with the eMpower™ Program

SEATTLE, Wash. (January 8, 2014) – Madshus, the world’s leading performance Nordic ski company, releases Madshus eMpower™ a microchip technology used to aid in custom ski selection. Madshus eMpower incorporates an internal Near Field Communication (NFC) chip into the core of ...read more

fi_main-logo_4c

Fischer Skis Bolsters US Team

Auburn, N.H. — Fischer Skis US LLC, a family-owned global leader and supplier of snowsports products, announced today the restructuring of the USA organization. Among the many moves that seek to better position the brand for success in the very competitive market, additions to ...read more

Madshus

Madshus Integrates Wearable Tech into 2014 Ski Line

Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 SEATTLE, Wash. (December 8, 2014) -- Madshus, the world’s leading performance Nordic ski company, has created a paradigm shift in the world of fitness with the release of its new empower program. ...read more

MadshusPic

US Ski Team Athlete Ida Sargent Joins Team Madshus

Seattle, WA (October 1st, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and ...read more

SealSkinz

SealSkinz Selects Momentum Media PR for Official US Launch and Agency of Record

Broomfield, CO - SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, has selected Momentum Media PR as its agency of record for public relations and social media. Momentum has been brought onboard to help build awareness around ...read more

2-15.HyperU.RevoWrap

Madshus Introduces RevoWrap™ Technology into Race Performance Boots

Media Contact Lisa Mullen Verde Brand Communications lisa@verdepr.com 970.259.3555 Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 Seattle, Wash.(January 12, 2015) – Madshus, the world’s leading performance Nordic ski company, has increased its ...read more

Madshus

Madshus Announces Lance McKeney and Margie Freed Peter Hale Memorial Recipients for 2015

Media ContactTessa DuBoisVerde Brand Communicationstdubois@verdepr.com970.259.3555 Seattle, WA (October 27, 2015)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Margie Freed and Lance McKenney as the winners of the second annual Peter Hale ...read more

fea5e71c-ed98-45c3-b86f-663f4dd4632f

SmartWool Builds on Run Success, Takes Women’s Fit to PhD Ski Sock Line

Leader in Merino Socks introduces lower volume silhouette, narrower heel cup to ski line STEAMBOAT SPRINGS, Colo. (Jan. 15, 2014) — No footwear requires a more precise sock fit than ski boots and SmartWool, the world’s leading snow, outdoor, and active lifestyle Merino sock and ...read more

L.L. Bean and CRAFT Sportswear North America Official Suppliers of the U.S. Ski Team

L.L.Bean and CRAFT to Design and Develop New Technical and Active Outerwear for the U.S. Cross Country and Nordic Combined Ski Teams FREEPORT, ME. and BEVERLY, MA - L.L.Bean, a leading outdoor equipment and apparel designer and merchant and CRAFT Sportswear North America, ...read more