LEKI hires new Midwest Trekking rep


LEKI would like to officially welcome James Loveridge and Figure 8 Sales….. our newest member of the LEKI Rep Force on the Outdoor side! James has taken over Brad Werntz territory of Mid-West-West (WI, IL, MN, IA, MO, ND, SD, NE). We would also like to take this time to thank Brad for his many years of service to LEKI and wish him the best in his new endeavor!

James will be working on growing his own agency (Figure 8 Sales) and most recently comes to us from QBP as a Sales Manager and Former Black Diamond rep in this Midwest territory for 11 years (2002-2013)….so we are very excited to have his knowledge of poles and of the territory come to LEKI. In addition to the LEKI line James will also represent Petzl, Five Ten footwear and Outdoor Technology.

James is a lifelong outdoor enthusiast and climber of 23 years and prides himself on being an early advocate of using trekking poles.

We are extremely pleased and excited to add James and his vast experience in the outdoor industry to our already outstanding group of LEKI reps!

Welcome James!

His contact information is as follows:

James Loveridge- Figure 8 sales.


phone (218) 349-7800

Thank you,

Marty Callahan

LEKI Sales and Service