K2 Apparel Highlights eVent® fabrics as Premium Technology in New 2017-18 Wintersports Collection

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Overland Park, Kansas, USA—eVent® fabrics is pleased to announce that K2 Apparel is its newest partner in the snowsports business. The longstanding wintersports brand is launching its new apparel line for Winter 2017-18 under the direction of industry veteran Bill Post. K2 Apparel will make its worldwide debut at the SIA Snow Show, Booth 3758, from January 26 – 29, 2017 in Denver, Colorado.

“We are very excited to launch K2 Apparel and partner with eVent fabrics because eVent technology best suits the needs of outdoor enthusiasts,” said Post. “Since our products are geared to active winter athletes, we feel that breathability is key to overall comfort. We found that eVent’s balance of enhanced breathability and superior waterproofness is the ideal combination to ensure that winter athletes stay comfortable in the most demanding conditions.”

According to Post, eVent fabrics will be featured in pinnacle products in K2 Apparel’s Freeride collection, which includes three styles each of jackets and pants for men and women, all named after stormy weather situations. All feature a rugged 3-layer nylon fabric with a water column rating of 20 meters for 100 percent waterproof protection. Exceptional breathability, combined with air permeability, measures 26,000 grams/m2/24 hours.

The new K2 Apparel products feature eVent DValpine technology, which is eVent’s time-tested, versatile solution that balances all-weather protection and high breathability for a broad range of activities. DValpine is air permeable, fully waterproof and extremely effective at blocking the wind. At the heart of DValpine technology is eVent’s patented ePTFE ‘Direct Venting’ membrane, which has a porous structure that allows body heat and moisture to instantly escape from inside the garment. 

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“What sets eVent apart is air permeability,” said Chad Kelly, Director of Sales and Product Line for eVent fabrics. “K2 recognizes that our technology delivers best-in-class breathability, which in turn translates to comfort. We’re thrilled to join K2 Apparel and let skiers in on the secret that eVent really feels and performs differently than traditional waterproof fabrics.” 

About eVent® fabrics and eVent membrane technology

Since 1999, eVent fabrics have set the standard for truly air permeable and waterproof membranes in textiles. The technology used to create eVent membranes was invented in the 1990s to improve the pollutant-capturing performance of air filtration systems and give superior protection to industrial machinery. eVent fabrics—found in outdoor, wintersports, cycling and professional apparel and footwear—were the first air permeable and waterproof performance fabrics on the market that let the sweat out™ through Direct Venting™ technology. eVent membranes are wholly manufactured in the United States, and the company collaborates with worldwide suppliers to offer a broad selection of waterproof, windproof and protective textiles to companies that create apparel, footwear, shelter and accessories. For more information, visit www.eventfabrics.com.

About K2 Apparel and Vertical Brands

K2 Apparel is produced under worldwide license to Vertical Brands by K2 SPORTS of Seattle, Washington. Managing Director Bill Post leads Vertical Brands’ efforts and oversees the design, manufacturing and sales of K2 Apparel in North America, South America, Europe, Australia and Asia, with the exception of Korea and Chile. Vertical Brands is a brand consortium and a component of Vertical Holdings LLC based in Shrewsbury, NJ. In addition to apparel brand management, Vertical Holdings also focuses on production management, sourcing and design.

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Media contacts for eVent fabrics:

Boo Turner, Footloose Communications

+1 (206) 554-1596 mobile

boo@footloose-communications.com

Paul Arnhold, eVent fabrics

+1 (816) 313-4320 office

paul.arnhold@clarcor.com

Media contact for K2 Apparel:

John Andreae, Vertical Brands

+1 (732) 530-5330 extension 203
jandreae@vertbrands.com

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