eVent fabrics® and Northwave take winter cycling apparel to the next level

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High-stretch fabric with eVent DVstretch™ ePTFE membrane
technology is featured in the 2015 Northwave Arctic Jacket

Overland Park, Kansas, USA and Treviso, Italy—A new winter cycling season is already around the corner, and eVent fabrics® and Northwave are pleased to announce a new partnership for 2015, when the eVent air permeable ePTFE membrane technology will be used in the Italian company’s winter apparel forthe first time. The 2015 Northwave Arctic Jacket is designed with the newest
eVent ePTFE membrane technology, called DVstretch™. The high performance,
competitively priced Arctic Jacket will be on the market in October 2015,
just in time for the cold and windy weather that winter brings.

nw-logo-300x300 copy

The Arctic Jacket offers top-of-the-line protection and comfort for winterriding thanks to eVent’s new windproof DVstretch membrane solution, which is
used in a three-layer BP Puma laminate from ITTTAI-Bel Punto S.r.l, the
exclusive agent of fabrics using eVent DVstretch technology. The BP Puma
laminate covers the whole front and back surfaces of the jacket to provide
exceptional protection from the wind, very high breathability, and an
unprecedented degree of elasticity. The BP Puma fabric can stretch 35% and
fully recover. In addition, Northwave uses Lombardia fabric—a very soft
gauzed fabric—under the arms to better fit the body.

Northwave Arctic Jacket with eVent DVstretch™_Yellow

DVstretch features eVent fabrics’ Direct Venting™ (DV) technology, meaning
that the ePTFE (expanded polytetraflouroethylene), membrane is air permeable
and has a porous structure that lets heat and body moisture pass through the
membrane instantly. Additionally, DVstretch is windproof and provides water
resistant protection – both critical for winter cycling.

“This combination of performance benefits is ideal for aerobically demanding
sports like cycling,” said Chad Kelly, Global Product Manager for eVent
fabrics. “Cyclists generate a lot of heat and moisture which needs to
quickly escape through their clothing. But they also require essential
protection from the wind and weather.”

The Arctic Jacket is in Northwave’s ‘Be Visible Be Safe’ collection of
products—all designed to have maximum visibility and safety for riding,
particularly in winter when days are shorter, darker and may be foggy or
rainy. The Arctic Jacket also features Pixel© reflective inserts for
greater visibility. This unique technology allows reflective elements to be
printed directly into the fabric, so that a larger area of the jacket can be
reflective, and is also softer than typical reflective inserts. Northwave
incorporates Pixel fabric in the collar, sleeves and back of the Arctic
Jacket.

 “eVent has grown into a very established brand in cycling apparel, with a
well-deserved status due to the quality of its products and technology,”
said Gianni Piva, Northwave’s Founder and Owner. “On its own, Northwave has
 built a strong reputation in winter products by delivering protection and
top-level performance to cyclists. We’ve achieved excellent results with
these products, and partnering with eVent fabrics is the next step forward
in this successful strategy.”

About eVent® fabrics and eVent membrane technology
Since 1999, eVent fabrics have set the standard for truly air permeable and
waterproof membranes in textiles. The technology used to create eVent
membranes was invented in the 1990s to improve the pollutant-capturing
performance of air filtration systems and give superior protection to
industrial machinery. eVent fabrics—found in outdoor, wintersports, cycling
 and professional apparel and footwear—were the first air permeable and
waterproof performance fabrics on the market that let the sweat out™ through
Direct Venting™ technology. CLARCOR Industrial Air manufactures eVent
membranes and fabrics, collaborating with worldwide suppliers to offer a
broad selection of waterproof, windproof and protective textiles to
companies that create apparel, footwear, shelter and accessories. For more
information, visit www.eventfabrics.com.

About Northwave
From technical cycling shoe specialist to an all-round, head-to-toe brand:
that’s the path Northwave has followed since 1993 when it first launched in
the cycling market. Northwave’s history begins in the 1980s, in the heart of
Italy’s shoe district in Montebelluna, Italy. The company’s path has been
marked by innovations and successes along the way—from introducing the first
brightly colored cycling shoes to end ‘black reign’ of cycling footwear, to
the spectacular wins of cycling’s champions, including Mario Cipollini,
Paola Pezzo and Gunn-Rita Dahle. Northwave now makes not just shoes but
also top-quality technical jerseys, shorts, sunglasses, helmets, jackets and
a full range of accessories, all for the sake of cycling lovers around the
world. Northwave aims to create everything a rider needs, except for the
bike. For more information, visit www.northwave.com.

###

For more information on eVent fabrics, please contact:

Boo Turner
Footloose Communications
+1 206 554 1596
boo@footloose-communications.com

For more information on Northwave, please contact:

Vitesse
+39 0658334211
Northwave@vitesseonline.it

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