John Mitchell Joins Mitsui Bussan Techno Products Co., LTD. to Represent PrimaLoft® Performance Fabric


Osaka, Japan - Mitsui Bussan Techno Products Co., LTD, announces its partnership with performance textile industry veteran, John Mitchell, to develop and promote a line of performance knit textiles under its PrimaLoft® Performance Fabric license.

Mitchell is well known for his years at Polartec® and Dyersburg Fabrics, as well as for helping pioneer innovative branded technologies in the technical apparel, accessory and footwear markets.

“I look forward to developing product, marketing and business partnerships for this system of knit fabrics created to work seamlessly with PrimaLoft® yarn and insulation products,” said Mitchell.

Mitchell will join Mitsui at the Outdoor Retailer Winter Market, booth # 38041 taking place in Salt Lake City, UT, January 21-24, 2015.

About Mitsui Bussan Techno Products Co., Ltd:

Structured as a wholly owned subsidiary of Mitsui & Co., Ltd., Mitsui Bussan Techno Products Co., Ltd. Is a trading company specializing in textile and industrial materials. Mitsui Bussan Techno Products Co. purchased the Pertex brand in 2005. In 2013, Mitsui Bussan Techno Products Co. and PrimaLoft® collaborated to develop and manufacture PrimaLoft® Performance Fabrics. The company is determined to contribute to the creation of an enriched living through activities focusing on safety, the environment, health and comfort.

About PrimaLoft®:

PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft, Inc. is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, hunting, work wear and military applications.

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