JAM Media Collective Teams Up with Sharkies


Mill Valley, CA – May 29, 2013JAM Media Collective, a boutique public relations and media agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announced today that it has been named the public relations agency of record for Sharkies, the New York-based maker of organic energy, sports and fruit chews.

“We are thrilled to be working with Sharkies,” said Julie Atherton, principal of JAM Media Collective. “In addition to being longtime fans and of their products, we recognize that Sharkies is a growing brand with great product offerings and potential, and we’re excited to share their news and stories with the media.”

“JAM Media Collective, with its longstanding media relationships, extensive industry experience and sincere enthusiasm, is the perfect partner for Sharkies,” said Michael Giardina, Brand Manager for Sharkies. “We’re excited to collaborate with JAM as we continue to build and expand our brand.”

“We’re looking forward to announcing the launch of some fantastic new products from Sharkies in the very near future,” added Atherton. In addition to the organic sports energy and fruit chews currently available for both active adults and children, Sharkies is focused on growing their product line to continue to meet the needs of athletes and adventurers alike.

About Sharkies

Sharkies Energy Chews were created in 2003 by a triathlete who was looking for an organic food that would quickly deliver energy and fuel the body to meet the physical demands of endurance sports. Today, Sharkies Inc. is a growing company with a simple mission: To provide athletes of all sports with clean fuel to crush their limits, devour their passions and eclipse what they thought was physically possible. Sharkies is headquartered in New York, New York. sharkiesinc.com

About JAM Media Collective

Founded by Julie Atherton and based in Mill Valley California, JAM Media Collective utilizes strategic thinking to create product-focused public relations strategies. Through a creative combination of editor events, trade shows as well as entertainment and art world relationships, JAM has been able to initiate brand visibility and further connect its clients with consumers. Current clients include: KEEN Inc., Osprey Packs, Icebreaker, Yakima Products, Inc., Snow Peak and Moving Comfort. jamcollective.net