Icebug® Footwear Releases New Zeal Trail Shoe for Spring ‘15


Bellingham, WA (June 18, 2014)- After more than three years of product development and field-testing, Icebug® Footwear is proud to introduce the revolutionary new Zeal trail shoe. Featuring Icebug’s newly developed ‘HGMS2™’ technology, the Zeal provides unmatched stability and protection, all on a low platform providing better ground control for competitive and fast trail runners.

Short for ‘Holy Grail Midsole Soft and Stable™’, the new HGMS2™ midsole design provides a stable but soft heel grip combined with superior side and underfoot protection. The HGMS2 is also made with two different densities for maximum feel, comfort and protection, but in a super lightweight package.

The Zeal features a light-yet-durable nylon upper, and a new lacing system to ensure the close, comfortable fit that competitors want. The new Zeal is available with two different soles, the olx® with 16 carbide steel studs and a unique tread pattern for ultimate control on the trail or the RB9X® sole that features Icebug’s special rubber compound and lug pattern for all around feel on wet or dry surfaces.

“The Zeal is the future in trail running, orienteering and OCR,” said Evan Wert, Icebug USA President. “The new HGMS2 midsole along with either of Icebug’s OLX and RB9X outsoles provides lightweight protection and extreme traction never before seen in trail running.”

Stop by and check out the Icebug Zeal at Summer OR, booth #PV3000.

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Product Details
Upper: Nylon Textile/PU
Lining: Half lined with quick-dry mesh
Midsole: Lightweight EVA with HGMS2® technology
Outsole: RB9X® rubber outsole or olx® outsole with rubber tread and 16 carbide steel tip studs
Weight: 280 grams (US M 9) 240 grams (US W 7.5)
Sizes: US Men’s 7-13; US Women’s 5.5-10.5
MSRP: Zeal olx $184.95; Zeal RB9X $169.95

Media Contact:
Sarah Niklas

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ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at


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