Icebug Footwear Announces Official Footwear Sponsorship of Obstacle Course Racing World Championships 2014


Bellingham, WA (September 29, 2014)- Icebug® USA, the leader in traction footwear, is excited to announce they will be the official footwear sponsor of the Obstacle Course Racing World Championships to be held October 25-26, 2014 in Cincinnati, OH.

One of the fastest growing sports in the US, obstacle course racing is a true test of the mind and body while overcoming obstacles on some of the toughest terrain. A perfect match for Icebug, which are made specifically for the needs of serious trail runners and obstacle course racers. Icebug shoes are specially designed with various outsole technologies to provide extreme traction on the trail and course.

"When we created the OCRWC, we made a commitment to ourselves that we would only partner with companies that offer the high quality products while also operating with the highest level of integrity,” said OCRWC Founder Adrian Bijanada. “Icebug emphatically hits both those marks and we thrilled to be able to offer their products to some of the best athletes in the world.”

"Icebug is very excited to sponsor the OCRWC and support all of the athletes that have supported our brand in the past years," says Evan Wert, President of Icebug USA. "We are also proud that the OCRWC recognizes Icebug as the best brand for the top athletes in their sport. We are looking at a multi-year deal and to making a strong commitment to the sport and it’s athletes.”

As part of the sponsorship, Icebug will have a tent on site to educate customers on the brand and allow them to demo different types of shoes and the ArchFlex insoles. The Icebug tent will also feature the Swedish “Worlds Toughest” team that will be over to race with their Icebug footwear.

Ideal for OCR racing, the Icebug OLX® outsole system features 14-17 fixed carbide steel studs built right in to the outsole for ultimate grip on mud and logs. Or runners can choose from the RB9X outsole, a super durable rubber compound that sticks to the most slick and slippery of surfaces. They also offer lightweight, non-water absorbing materials for comfort and fit.

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About ICEBUG: A Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at

About the OCR World Championships: The OCR World Championships, announced in December 2013, is the first truly independent championship event designed to celebrate the athletes in the burgeoning sport of obstacle course racing. The race will be held on October 25th & 26th, 2014 in Cincinnati, OH. It will be one of the most diverse competitive events in the sport with over 16 racing categories including elite, age-group, and team competitions, and will feature over 50 categories for cash and prizes for athletes. For more information, visit