LOS ANGELES – March 3, 2017 – *Hyland’s Leg Cramps, the Official Cramp Relief Sponsor of the Boston Marathon, recently launched a campaign to celebrate more than 50 years of women in the race. The Find Yourself, Find the Finish Line campaign follows 14 incredible female athletes as they train for the world’s most iconic road race.
“We owe so much to the women who came before us in sports and made possible the achievements we now witness from female athletes every day,” says Lisa Shapiro, Hyland’s Senior Brand Manager. “So we are celebrating this historic anniversary with a team that continues to push the envelope and inspire new generations.”
The Hyland’s team includes women like Rahaf Khatib, the first Muslim Hijabi runner to ever appear on the cover of a major fitness magazine; Model and Founder of Project Start Candice Huffine, whose work is motivating would-be runners at any level of ability to dive into the sport for the first time; Nancy Heydinger, Executive Director of the Girls on The Run Vermont Council who comes to Boston after surviving brain cancer; and Alison Desir (pictured), who recently ran from Harlem to Washington D.C. for Women’s rights; and Courtney Thompson, two-time Olympic medalist in women’s volleyball.
The Find Yourself, Find the Finish Line campaign focuses on themes of motivation, adversity and preparation – three elements common to every athlete’s journey. To learn more about the team as they train and reflect, visit www.hylands.com/findyourself or follow @hylandspowered on Facebook, Twitter and Instagram. View the Hyland's video, You Can Run, You Got This: Find Yourself, Find the Finish Line, featuring the team here.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Nighttime Tiny Cold Syrup to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners will participate in B.A.A. events in 2017. The 121st Boston Marathon will be held on Monday, April 17, 2017.