Hyland’s Leg Cramps and Boston Athletic Association Agree to Boston Marathon Partnership

Author:
Updated:
Original:
BAAHylands

LOS ANGELES – Hyland’s, a trusted maker of homeopathic medicines for over 100 years, is proud to announce the beginning of a long-term partnership with the Boston Athletic Association (B.A.A.). Hyland’s Leg Cramps, the Official Leg Cramp Relief Partner of the Boston Marathon, will provide Boston Marathon runners with its Leg Cramp Relief products before, during and after the 120th running of the world’s most historic road race. With Hyland’s Leg Cramps fully stocked in all pre-race, on-course and post-race medical tents, Hyland’s will be available to runners throughout the marathon weekend.

“Whether in hot or cold conditions or on uphill or downhill stretches both elite and non-elite athletes confront leg cramping when running a marathon,” said B.A.A. Executive Director Tom Grilk. “When we look for new partnerships, we look for organizations that can provide benefits to our runners and help them run their best race. That’s why we’re so excited about working with Hyland’s – Hyland’s Leg Cramp Relief products can help us help our runners.”

“We are here to empower Boston Marathon runners to reach their goals by offering a product that helps stop their cramp, not their race,” said Hyland’s Vice President of Marketing Thao Le. “We are proud to provide our support to this legendary event and to the athletes who have trained so hard to get to the finish line."

Runners will have the option of using Hyland’s Leg Cramps quick-dissolve tablets or topical ointment. Both versions will be available in the 26 medical tents along the racecourse and in the finish area. Hyland’s will also provide samples of its Leg Cramps products to all runners in their pre-race goodie bags and throughout the race weekend from its booth at the John Hancock Sports and Fitness Expo. To learn more about Hyland’s Leg Cramps products, visit www.hylands.com/products/hylands-leg-cramps.

###

ABOUT HYLAND’S

Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com

ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)

Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners will participate in B.A.A. events in 2016. The 120th Boston Marathon will be held on Monday, April 18, 2016.

For more information on the B.A.A., please visit www.baa.org.

Related

HWSG

Hyland’s Sponsors 27th Annual Huntsman World Senior Games and its World-Class Senior Athletes

October 4, 2013 – St. George, UT – This year’s Huntsman World Senior Games run from October 7 – 19 in St. George, Utah. Over 10,000 athletes from around the world are expected to participate in 122 events. Hyland’s, the nation’s oldest and largest homeopathic medicine ...read more

MioForBoston

Mio Global Returns to Boston Marathon, Supports Athletes and Families

Pioneer in strapless heart rate monitor technology will be returning to support the Boston Marathon for second year in a row. VANCOUVER, B.C. – April 14, 2014 – Mio Global, a pioneer in fitness heart rate monitor technology, announced today that the company will be returning to ...read more

hylands

Hyland’s Celebrates 50 Years of Women in Boston Marathon with Find Yourself, Find the Finish Line Campaign

LOS ANGELES – March 3, 2017 – *Hyland’s Leg Cramps, the Official Cramp Relief Sponsor of the Boston Marathon, recently launched a campaign to celebrate more than 50 years of women in the race. The Find Yourself, Find the Finish Line campaign follows 14 incredible female athletes ...read more

logo

Hyland’s Find Yourself, Find the Finish Line Campaign Offers Expert Advice to the Running Community

LOS ANGELES – March 28, 2017 – *Hyland’s Leg Cramps, the Official Cramp Relief Sponsor of the Boston Marathon, recently launched the Find Yourself, Find the Finish Line campaign to encourage athletes to strive for personal achievement. The campaign features 14 incredible female ...read more

ElliptiGO Project Athlete Meb Keflezighi Wins Boston Marathon

San Diego, Calif. (April 22, 2014)— The ElliptiGO Project, a group of elite athletes focused on using innovative training tools and techniques to improve performance, congratulated ElliptiGO Project member, Meb Keflezighi, on winning the 2014 Boston Marathon on Monday. Defeating ...read more

Revised Squares

Hyland’s Seeks Community ‘Builders’ to Run the 2020 Boston Marathon®

LOS ANGELES – Sept. 24, 2019 – Every movement begins with an individual. Someone who started something bigger than themselves with the seed of an idea. Someone who brought that idea to fruition and built a community, a movement, a foundation from the ground up. Hyland’s Powered ...read more

BostonMarathon

Tragedy at Boston Marathon

It's supposed to be one of the greatest accomplishments in a runner's career: finishing the Boston Marathon. But this Patriot's Day in Boston, the joy of Marathon Monday was shaken a mere 4 hours into the race as two explosions, one right after the other, went off near the ...read more

TN logoFINAL

Tailwind Nutrition Helping Runners Get Fueled at Boston Marathon

All-in-one endurance drink mix, Tailwind Nutrition is proud to be an exhibitor at the Boston Marathon Expo April 14 – 16, 2017. Tailwind Nutrition has seen an influx of marathoners wanting its easy-to-use endurance fuel which combines calories and electrolytes for training and ...read more

Headsweats is Offering Limited Edition Boston Headwear to Raise Money for Boston Fund

Cincinnati, OH – Saddened by the horrific tragedy that occurred in Boston on Monday, April 15 at the Boston Marathon, Headsweats has designed a limited edition Boston Collection to raise money for a Boston Fund. Fifty percent of all sales of the Boston Limited Edition Collection ...read more