LOS ANGELES – Hyland’s, a trusted maker of homeopathic medicines for over 100 years, is proud to announce the beginning of a long-term partnership with the Boston Athletic Association (B.A.A.). Hyland’s Leg Cramps, the Official Leg Cramp Relief Partner of the Boston Marathon, will provide Boston Marathon runners with its Leg Cramp Relief products before, during and after the 120th running of the world’s most historic road race. With Hyland’s Leg Cramps fully stocked in all pre-race, on-course and post-race medical tents, Hyland’s will be available to runners throughout the marathon weekend.
“Whether in hot or cold conditions or on uphill or downhill stretches both elite and non-elite athletes confront leg cramping when running a marathon,” said B.A.A. Executive Director Tom Grilk. “When we look for new partnerships, we look for organizations that can provide benefits to our runners and help them run their best race. That’s why we’re so excited about working with Hyland’s – Hyland’s Leg Cramp Relief products can help us help our runners.”
“We are here to empower Boston Marathon runners to reach their goals by offering a product that helps stop their cramp, not their race,” said Hyland’s Vice President of Marketing Thao Le. “We are proud to provide our support to this legendary event and to the athletes who have trained so hard to get to the finish line."
Runners will have the option of using Hyland’s Leg Cramps quick-dissolve tablets or topical ointment. Both versions will be available in the 26 medical tents along the racecourse and in the finish area. Hyland’s will also provide samples of its Leg Cramps products to all runners in their pre-race goodie bags and throughout the race weekend from its booth at the John Hancock Sports and Fitness Expo. To learn more about Hyland’s Leg Cramps products, visit www.hylands.com/products/hylands-leg-cramps.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners will participate in B.A.A. events in 2016. The 120th Boston Marathon will be held on Monday, April 18, 2016.
For more information on the B.A.A., please visit www.baa.org.